The 1973 Beta Coupé was slightly underwhelming – and to be honest, its sales literature was as well.
A year after the berlina’s launch, Lancia announced the first of four sporting Beta derivations, the 2+2 Coupé. Designed in-house in conjunction with Pietro Castagnero, the man responsible for the much-loved Fulvia amongst other pre-Fiat Lancia designs. This is an early sales brochure and it is notable for a number of reasons – some of a pedantic nature, others of a more whimsical stripe. Continue reading “Theme: Brochures – Beta than expected but not as good as hoped”
In this concluding part of DTW’s interview with the National Motor Museum’s Jeff Coope, he outlines his vision for the museum’s future.
A former motor engineer, Jeff Coope is perhaps unique amongst senior colleagues at Gaydon in that he doesn’t have an old car of his own to tinker with at weekends; a matter of some amusement and no little embarrassment for someone in his position. This probably explains why the previous day he’d been out test driving a variety of Triumph TR6’s with a view to purchase. “It’s interesting, you put you hand on the injector fuel rails for the PI injection system on a TR6 and it’s alive! What else do we make that has a pulse? Effectively, we’re lighting little fires under bonnets aren’t we? Controlled fires at a huge rate and we’ve refined that to great art, although we’ve probably taken it as far it can go now, relatively speaking.”Continue reading “Making History – Jeff Coope Interview (part two)”
A sober brochure for a distinctly sober car – the 1982 Mercedes-Benz 190-series.
Daimler-Benz were not in the business of hyperbole when they presented the W201-series in 1982. Instead, they were offering a purity of an entirely different order. “The new Mercedes models will set the standards for the engineering and the styling of compact cars for years to come”, they said. Prescient words. The 190 was a benchmark car, arguably the apogee of a once-dominant, now deceased engineering-led Swabian modus. Continue reading “Theme: Brochures – Twinkle, Twinkle, Little Star…”
When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?
Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?
It’s mid-February and the ACEA numbers for 2016 still have ‘provisional’ status. My interest here is in the brands which fell short of 100,000 registrations last year across the EU and EFTA countries.
The audit is something of a blunt instrument. The supercar and ultra-premium marques do not even feature. Bentley, Lamborghini and Bugatti are counted in the 4,561 “other VW Group” registrations. Likewise FCA’s 8,211 others comprise mainly Dodge and Maserati. And yet, the 2,589 Chevrolets registered get their own billing. Continue reading “Industry Bites: The five-figure club”
Deluded though the Brochure often is, what lies behind it can be equally deluded, albeit differently so.
Back in 2009, we bought a Renault Kangoo Estate for work. It replaced a series of similar vehicles, starting with a Mark 1 Kangoo, then two Citroen Berlingos in succession. When I first visited the showroom, the New Kangoo had just been introduced to the UK and brochures had not been printed so, in response to my request for a brochure, the salesman gave me instead a full 55 page print-out of the ‘Distance Learning Guide’, a dealer sales briefing for the then newly introduced Mark 2 Kangoo. This made interesting reading alongside the public brochure that eventually arrived. In essence the brochure showed the usual, gurning, happy, young, lifestyle types of high-functioning humanity whereas the dealer briefing identified the Kangoo’s potential owners as ageing, low-ambition losers. OK, I’m exaggerating … but just a bit. Continue reading “Theme : Brochures – The Myth, The Truth & The Alternative Truth”
We drive a C6 and discover there’s nothing penitential about Citroën’s swansong big saloon.
On my return to Randle Engineering in November 2016, I re-introduced the subject of the C6, but this time with a more contrite tone. I ask Steve to tell me more about his example. By UK standards at least, Randle’s C6 has a virtually unique specification. It’s a 2007 C6 2.2 litre model with a six-speed manual transmission, one of 38 in the country. Continue reading “Act of Contrition – Citroen C6 (part two)”
A decade apart, two brochures illustrate how Citroën’s marketers viewed the evergreen Tin Snail.
1975: Two years after the oil embargo and deep into a period of political instability and economic austerity. Frugality was back, as was a yearning for a more authentic mode of living. In keeping with the mood music of the time, BBC sitcom, The Good Life portrayed a professional couple turning their backs on the rat-race, embarking on a ‘back to the land’ subsistence in their Surbiton semi. Continue reading “Theme: Brochures – Pushing Tin”
Jaguar’s XJ6 saloon was a landmark car. Its marketing did it justice.
Collecting brochures is, in the grander scheme of things, a rather sad pastime. One goes to great lengths to get one’s hands onto something that was supposed to have, at best, a short-term effect and be forgotten immediately afterwards.
A 46 year old brochure prompts some thoughts on – arguably – the most idiosyncratic Comecon car to cross the Iron Curtain.
It is neither big, nor French, nor Italian, and had an embarrassingly prolific production of over 1.2 million, but the Wartburg 353 is deservedly a DTW favourite.
The price list accompanying the brochure is from April 1971. The £749 asked for the Knight (the name was only used for the British market) deluxe saloon was £26 more than a Mini 1000. A four door Viva deluxe was £883, the equivalent Avenger was £20 dearer. More off-beat choices were the Morris Minor 1000 4 door at £775, the Skoda S110L at £775 (The Octavia wagon was still available at £710), and the new 1500cc overhead camshaft Moskvich 412 matching the Knight exactly for price. Continue reading “Theme: Brochures – 1971 Wartburg Knight”
At the same time, I’ve been getting my own low-level insight into the mindset of Ferdinand Piëch. From what I know of him we have little in common, save a desire – realised in his case, unrealisable in mine – to see a rather silly car produced; one that no-one else in the world needs. I started my doodlings thinking of simple things that could, perhaps, be built on top of a scrap 2CV platform. But Dr Piëch has inspired me that, like the Bugatti Veyron, second-best just won’t do. Continue reading “Vanity Of Vanities : Work In Progress”
Driven to Write speaks to the man helping ensure the British Motor Museum in Gaydon is future-proofed for future generations – Director of Operations, Jeff Coope.
Ensuring the past continues to address the future is a challenge all museums face. To stay relevant they must evolve – or die. Jeff Coope is the man at the sharp end. Having overseen the transformation of what was known as the ‘Heritage Motor Centre’ into today’s British Motor Museum, his ambitions for the facility go much further. The current purpose built Gaydon museum was formally opened in 1993, but despite being supported by industry donations and from the British Motor Industry Heritage Trust itself, it struggled to sustain itself financially. Continue reading “Making History – Jeff Coope Interview (part one)”
In 1981 GM went to all the trouble required to get type approval for a range of their US-market cars, on the expectation that customers might want to buy them.
GM picked a small range of cars to lure customers: two Cadillacs, one Buick and three Chevrolets. At the top of the list sat the 6 litre V8 Cadillac Fleetwood Brougham. The Sedan de Ville d’Elegance cost a little less for a little less length. From Buick´s list of cars, GM chose the Century Limited with a 3.8 litre V6, for just under £10,000. Upsetting the hierarchy, the Chevrolet Caprice came (as saloon and estate) with a 5.0 V8 and cost more than the Buick, a few hundred pounds. Finally, the Chevrolet Monte Carlo with the same engine as the Buick but had two fewer doors and cost a shade more. All quite baffling.
In the fourth of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
What do the De Tomaso Deauville and the Mini have in common? The answer is a relationship to the Innocenti Tre rooted in the fact De Tomaso developed the car from the Italian Mini. Bertone designed the hatchback body for the Tre (three doors), giving it a little extra over the two-door Mini. Further adding to the Tre’s mongrel status is that the engine is a Continue reading “1984 World Cars (4) Innocenti Tre and Austin Metro”
Making amends for past indiscretions, Driven to Write takes a long look at the last true Citroën.
Despite its premier position in Citroën’s iconography, the incomparable Déese never really represented the double chevron’s stylistic North Star. That position is occupied by its less well loved successor, the 1974 CX. Despite being viewed by some ardent Citroënists as the lesser vehicle to its definitive forebear, the CX’s silhouette remains not only the one best associated with the marque, but also one which most aficionados would welcome a return to. Continue reading “Act of Contrition – Citroën C6 (part one)”
In the third of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
In this little delve into the World Car Guide I´ll take to attempts to dress mutton up as something finer. The Chrysler Executive and Cadillac Cimarron saw two companies desperately or cynically trying to pass off low-end platforms as much finer vehicles. The Cimarron is famously awful and there might still be a retired executive alive who looks into the mirror every day and sees the face of the man who signed off Cadillac´s least good car. I´ll start though with the Executive, which was very much a poor replacement for what were once quite fine cars. Here´s what the Guide said: “ An impressive looking business car based on a stretched Le Baron. Although there has been a revival of demand for the traditional big
In three weeks’ time (6 March) the cream of the world’s automotive media, and some rather anxious captains of the motor industry will crowd into a stuffy hall in Geneva to hear the results of European Car of the Year 2017. It’s much like the Eurovision Song Contest, but far more camp and partisan. Continue reading “Weighed in the Balance – ECOTY prospects”
In the second of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
In 1984 Bertone offered a cabriolet version of the Ritmo, with its own badge on the grille. By 1984 Fiat had restyled the Ritmo slightly: the air intake on the bonnet vanished in a tidying frenzy. The car had a roll-hoop to add rigidity, probably a necessity for a vehicle as fundamentally light as the Ritmo. Another Ritmo cabrio option existed: the Pink Panther, also put together by Bertone. Continue reading “World Cars 1984 (2) : Bertone Ritmo Cabriolet”
The Editor is amazed at quite how quickly time flies. Is it really three years?
One most inclement evening in February 2014 two of my principals convened in the snug of a South London hostelry. The webpages of Driven to Write went ‘live’ that day, meaning the public were free to peruse its content. Sean and Eóin had already stocked the site with pieces written over several previous weeks. Now it could be seen. Think of it like opening a new restaurant. Would customers come? Would they want what was on offer? Had the toilets been cleaned? Continue reading “Driven To Write : Three Years Old and Still Proudly Uninfluential”
As Jaguar 2016 sales hit unprecedented heights, we take an unflinching look at XE’s school report. History appears to be a particularly weak subject.
On the face of things, JLR’s once troubled Jaguar brand appears to be be on the rise at last. Following massive investments in new product lines, underpinned by an all-new aluminium intensive modular platform and new diesel engines, the marque has posted global sales of 148,730 vehicles last year, up 77% on 2015 figures. And while brand Jaguar accounts for only 25.4% of JLR’s total volume, it represents the bulk of the overall percentage gain for the business as a whole for 2016. This growth has been driven by new offerings in sectors of the market previously unrepresented by the brand and offer an encouraging picture not only for a nameplate that has consistently underperformed but also for JLR management’s policies. But once you begin to drill below the headline figures, some troubling questions arise. Continue reading “We Need to Talk About XE”
In the first of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
The Anadol 16 was produced in Turkey and its appearance raises intriguing questions of authorship. The roofline suggests the generation of Triumph 2500 that never arrived in 1977. The lamps and grille suggest a less-adept bit if in-house creativity. According to the guide the car is based on Reliant designs. According to whichever enthusiast (I sense a native British
From the Parazitas collection, a journey into a gentler time.
It is quite possible that I have never seen a Simca 1200S, nor its tamer 1962 predecessor the 1000 Coupe, in real life, but this English language brochure from around 1970 is testament to its existence. Checking a November 1970 issue of Motor confirms that it was indeed offered in the UK at a hefty £1595. Just £1398 would have bought you a Capri 3000GT. The Simca’s more natural rivals, the Alfa Romeo Guilia 1300GT, and Lancia Fulvia Coupé Rallye S are listed at £1848 and £1871 respectively. Continue reading “Theme: Brochures – “Of the Same Noble Breed as the Fabulous Cheetah””
The general consensus amongst the great and good of the Driven to Write community appears to be that Mercedes’ current crop of rear wheel drive saloons, if not exactly a triumphant return to form, are at least broadly acceptable. But never mind us and our vain masthead slogan, the sheer ubiquity of the current W205 C-Class model eloquently testifies to the broader market’s giddy endorsement. However, on this matter I continue to stand unmoved; arms metaphorically folded in petulant refusal. Continue reading “Base Metal”
Most of the brochure is just like all Volvo brochures from the late 80s. It’s horizontal, mostly white and assembled with extreme restraint.
The best part of the story of the Volvo 740 (1982-1992) is that the car it should have replaced only went and outlasted it: the 240 (to 1993). Yet the 740 did a lot of things much better and was probably a bit more pleasant to drive (Car even rated it as being better than a Granada and 604 in 1983). It had more room, used less fuel and offered decent reliability. All this is well-known. What makes this brochure more interesting is the location for the photography: the wilds of Ireland, just a few short years before
My recent speeding endorsement re-awoke my idea that what the world (meaning Sean Patrick) needs is a slow sports car. The problem is that modern cars’ abilities have become so high that driving them at legal limits is pretty stultifying. Basically engines are too powerful and tyres are too wide. Their competence is such that any sensation is insulated until you get up to speeds that risk doing your licence, not to mention yourself and others, irreparable harm. The above photo shows EVO’s Jethro Bovingdon, demonstrating an admirable determination to minimise tyre wear. Doubtless he’s having fun but, if I had a Nissan GT-R for daily use, how often would I? Continue reading “Slow? Slow? Quick? Quick? Slow!”
There might even be one of these cars in the United Kingdom. A GM concessionaire in Manchester provided this brochure by post one day in 1998.
After this iteration, Buick gave up on the personal two-door coupe in 1999, ending a line that had existed since 1963. It began with Bill Mitchell´s hallowed car that supposedly blended the power of a Ferrari with the presence of a Bentley.
After the first version only the 1971 “Boat-tail” which lasted a mere three years, had any further claim to fame. My entrée to the car is the re-styled seventh series which Bill Porter transformed from a car resembling a Buick Somerset Regal but costing much more, into something deserving of the name. I saw these in the early 90s and really liked the full-width lamps, the elegant C-pillar the pleasing lamp and grille arrangement.
Not so very long ago I presented half of a study on what GMC actually sold. Today I have decided to present my Chevrolet vs. GMC comparison as an infographic.
Not all of GMC´s range is on the infographic. I left out the Denali versions. Denali means adding about circa roughly $10,oooo to the cost of each base vehicle. Every GMC has a Denali line. As it stands, the price differences of the base Chevrolet and base GMCs are small. What might happen is that all the base GMC trucks get deleted and the “Denali line” becomes standard but with more options, to keep the price range the same. Or maybe all the Denali cars get their own sheet metal and the Denali brand is born. GMC could be shuttered or left to
And now this. The FCA boss Marchionne is going to wring some profits from the investment in the Giulia platform known as Giorgio. Future Maseratis, Jeeps and Dodges will use the Giorgio platform. Did they design it to be so flexible?
This was reported in Automotive News: “Fiat Chrysler Automobiles will offset the high costs of relaunching Alfa Romeo by sharing the brand’s Giorgio platform with Maserati, Dodge and Jeep, CEO Sergio Marchionne said.”
It´s not going to be quite badge engineering yet it does point towards the Alfaness of Alfas and the fussiness of Maseratis being constrained by the need to make the platform compatible with cheaper cars sold as Dodges and Jeeps. This is how they explain it: “Maserati would use an upgraded version of the platform on all its models, including the next Quattroporte and Ghibli sedans, GranTurismo and Alfieri sports cars and possibly for a midsize SUV to sit below the Levante, the source said.”
What came after the Octavia? In 1964 the Skoda 1000MB went on sale, replacing the first Octavia of 1959 (which stayed in production anyway). It had a 1.0 litre four-cylinder engine.
And it started a long series of rear-engined Skodas. It´s not a car I know a lot about. The Wikipedia web-page reeks of fandom: “Apart from the use of cooling vents in the rear wings and rear panel, everything else about the 1000 MB’s styling was normal, which was undoubtedly in an attempt to appeal to all the conservative-minded buyers in export countries like the UK. This car was highly successful both for Škoda and the Czech economy”.
Richard’s recent examination of a brochure for a 1998 Fiat Multipla inevitably drew diverging opinions in the comments about the vehicle’s styling.
My own position has always been that, with their first attempt, Fiat’s chefs mixed together too many challenging ingredients to make the resultant dish palatable. The facelift, on the other hand, skewed too far the other way, removing much of the flavour by imposing a bland face on an otherwise interesting body. Continue reading “Fiat Multipla: time to belt up”
I picked this brochure up at the Birmingham Motorshow in 1997 or 1998.
The graphic design goes with the fun theme of the car´s design. You could even call it populist and it is soaked in the carefree feeling of that period.
Even today the exterior and interior aesthetics are fresh and novel. What must not be forgotten is the ingenuity of its flexible framework architecture which was usefully cheep, meaning Fiat broke even at 40,000 units a year. While the public had mixed feelings, most of the press disdained the eye-catching style. And yes, it is not conventionally beautiful; in contrast it had formal originality underwritten by engineering innovation that we don´t see today. The brochure shows off the remarkable cloth-covered dash, the various colourways (redolent of the Citroen palette in the 1970s) and the flexibility of the interior space. Continue reading “Theme: Brochures – 1998 Fiat Multipla”
Recently we’ve been drinking deeply from the Trevi fountain, which has prompted a further bout of rumination upon Lancia’s idiosyncratic saloon.
The Trevi is an unusual car, not only in itself – although, you’ll have to admit, it’s an intriguing one to behold. For one thing it’s the only car I can recall that began life as a fastback saloon – (with a separate boot compartment) and ended it as a three volume saloon. Yes, there has been saloon from hatchback conversions and vice-versa, but a saloon from a saloon? Continue reading “Trevi Musings”
And finally, another tale of compromise, recounted by M. Seidler.
Once work on the Almusafes plant was underway, Ford negotiated with the Spanish tax authorities to import some cars for use by their staff and management. Presumably the notion of using Chrysler 180’s or Seat 132’s would be too much to countenance. The sticking point was a rigidly enforced annual limit of 250 imported cars for the entire country. Continue reading “Compromise Redux – The Generous Generalissimo”
Mercedes-Benz’s recent Aesthetics A concept appears to signal a new dimension in Sensual Purity®. Is this the end of the Line? We hold our noses and investigate.
For some time now we’ve been pretty unequivocal as regards our impressions of Mercedes-Benz’s latter-day form language. Because, at the risk of labouring the point, it’s been pretty dismal. But for those of us who bewail the three pointed star’s descent from its automotive Mount Olympus, is salvation at hand? Continue reading “Aesthetics A – Visibly Reduces the Appearance of Lines”
Once upon a time the juvenile car lover in the UK looked towards Autumn as a period of plenty. For that was Motor Show time, when a glut of exciting new cars was guaranteed to surprise and delight. And if that car lover was fortunate, they travelled to Earls Court or, later, the NEC to attend the British International Motor Show. For many, great as the opportunity was to be able to see these new models in the metal, just as fine was the fact that they could struggle back home laden with a selection of lush brochures. Continue reading “Theme : Brochures – Introduction”
So you thought there was only one Fiesta Mk.1? In fact there nearly were two, and the one we never saw almost tore Ford apart.
From its inception in 1969, Ford’s small car project had always had inter-continental ambitions. An early project structure saw engines manufactured in Brazil being used in cars made first in Europe, with a production base in Brazil following on, which would not only serve the home market, but would also export to the USA. US and Asia-Pacific production sites would follow. Other visions included a simplified low-powered variant adapted for production in developing countries, a third world car maximum speed of 55-60mph, a 0-50 time of 25-30 seconds, capable of being sold at 50-60% of the price of the cheapest Ford Escort. Continue reading “Theme: Compromise – The Fiesta Mk.1 – Blood on the Boardroom Floor”
The more I have considered this month’s theme, the more I have realised that it is far too wide ranging. Compromise is everywhere in our lives, or at least in mine. I could write about any topic and, in very little time, the subject of compromise will come up.
Last week I sent off my driving licence for my first ever speeding endorsement. After 48 years. Damn, it could almost have been a full half-century. Still that’s impressive, no? Actually, no it isn’t. The circumstances of the fine are irritating, but I can’t complain. To have lasted this long says a fair amount about my vigilance, a bit more about our policing, and a lot about my good luck. Continue reading “Theme : Compromise – Setting a Limit”
Let us consider the conventional wisdom about the first generation Fiesta.
It arrived some time after the revolutions in small car design which raged through Europe in the fifties and sixties, and continued to bear fruit into the early seventies. It was thus a rationalised ‘best practice’ car, standing on the narrow but solid shoulders of at least four influential and successful rivals which arrived early enough in the 1970s to influence and inform Ford’s designers. Continue reading “Theme: Compromise – The Fiesta Mk.1 – Almost Revolutionary”
Necessity might be the mother of Invention, but her second child is named Compromise.
For anyone with an ounce of petrol in their veins, few experiences necessitate compromise more than parenthood. Children may be small, but their interminable things are not. The gravitational pull of a gurgling baby Katamari attracts hitherto unimaginable mountains of clutter.
Two of our authors run their own blogs, which we have mentioned before. Coincidentally, their latest posts deal with two designers with long careers and provide an insight worth taking a look at.
Mick has taken a look back at the work of Walter da Silva and finds much to praise but also there’s a sore point which is worthy of attention: da Silva’s penchant for absent rear door handles. I will admit to having been swept along on the unthinking currents of received wisdom. Now the point has been made I realise I had not been critical enough. And a ever-present thought that I had ignored now seems as plain as day: that 156 would be perfect were it not for the silly faux-coupé trope.
In the previous two instalments we have looked at the car’s general background and the driving experience. In this instalment I’d like to gather together some of my reflections.
Firstly, the way I view the Trevi now versus how it seemed to me twenty-seven years ago is markedly different. In 1990 I was studying geology which necessarily includes a bit of evolutionary history. At that time I had regular car conversations with one of the other students on the course. The way I described the Trevi then was to refer to it as “a hopeful monster”. That’s not to be understood pejoratively though I did think the Trevi looked peculiar, somehow reminiscent of a stream iron and very unlike my evolving conception of what was normal in car design. The term referred to the way nature produced a wide variety of organisms, some of which would Continue reading “Three Volumes in Three Parts: 3”
A missed opportunity or a masterpiece of compromise? We look at the unassuming little engine that drove the Fiesta’s success.
CAR March 1974 was confident in its prediction about the Fiesta’s engine; “it is a completely new water-cooled, in-line four with single overhead cam and Heron head. It will come in two sizes – a little over 900cc and 1090cc for the top of the range model.” As we now know, the “scoop report” could scarcely have been more wrong, but it is easy to understand the reasons for their conjecture. Continue reading “Theme: Compromise – Ford’s Valencia engine. A Curious Orange?”
Renault’s latest Megane Saloon is grand all right, but a coupé? We investigate.
The automotive landscape in the Republic of Ireland is broadly similar to that of the UK but there are, as one might expect, some exceptions. One of the notable ones, is a long-standing, if diminishing (according to my sources) preference for three volume saloons over hatchbacks. Of course, as Irish motorists increasingly follow their UK and European neighbours into crossover CUV’s, they’re discovering they’re being sold hatchbacks by stealth. Continue reading “Well isn’t it Grand for Some?”
Life isn’t fair. By rights we’d have our needs and wants fulfilled but circumstances, finances and events conspire to deny us our true heart’s desire. Take the owner of this perfectly innocuous Audi TT. A first generation model; the nicest looking of the series, if not the most dynamically adept. ‘A Golf in a party dress’, sniffed the more snobbish automotive commentators, but nevertheless a perfectly nice and still quite stylish way to get around on a moderate budget. Continue reading “Theme: Compromise – Second Best”
A little while back I mentioned I´d take a look at the GMC brand to see what it was all about.
So, I threw some coal into the furnace and got my computer (an Osborne portable) up and running.
The GMC range is divided into two groups: trucks in one groups and cross-overs and SUVs in the other. The truck range has two basic models dressed up to appear like eight. The Canyon and the Sierra form the core truck range, starting at $21,000 for the Canyon, and $28,000 for the Sierra. Three sub-models form the Sierra range: 1500, 2500 and 3500 at $28,000 to $34,000 for the base models. To
His argument rested on the idea that no design can optimise every aspect. The more complex the object the more likely this is to be the case. If we take a simple example of a knife, it´s a compromise because unavoidably the designer had to work within constraints of time and materials. The knife has to function but be affordable and attractive to enough people to make it an economically feasible proposition. The best knife can´t appeal to everyone. For some consumers the design is unacceptable – it remains unsold for reason of price or appearance. Continue reading “Theme: Compromise – the paradox of failure”
The above quote dates from the days when Ford felt that they could snub a sizeable sector of their customer base in their advertising but, disregarding the now quaint-looking gender bias, it does speak of that need to sit well at the controls of your chosen motor car. I was looking at the interior of a new Peugeot 3008 the other day and was offended by the steering wheel. The now almost mandatory flat bottom has been joined by a flat top which, I assume, is a compromise that allows a larger field of view of the high-mounted instrument panel. Combined with the centre boss and mounted controls, there seems little room left to put your hands. But then I thought the usual – don’t knock it until you’ve tried it. Because I’m offended by a lot of steering wheels nowadays. And gearsticks. They seem more and more prescriptive in their ergonomics. Good ergonomics is, surely, adapting a system to the human body. Bad ergonomics is demanding the body adapts to the system. In fact that isn’t even ergonomics. The Peugeot’s steering wheel seems to have been designed to be gripped and used in one way only. Continue reading “Theme : Compromise – Driving The Modern Car”
Further to Sean Patrick´s excellent idea about decals to give your boring car a more contemporary, fun and sporting look, I have shown three products in the upcoming range.
The decals make the car more premium, add a touch of dynamic flair and increase the perceived quality by accentuating the maturity of the style. Graphics and sculpting together produce a greater sense of athleticism while underlining the greater modernity of the cars.
What´s gonna happen? For one thing that a good car design will be replaced by a less good one sooner or later. It would appear that the fashion for blacked out C-pillars knows no limits. The 2017 Suzuki Swift now sports one. Continue reading “I know it´s gonna happen someday”