Industrial Design Archaeology: New Edge to Kinetic Design

After “New Edge” came what exactly? And when? And why

2007 Ford Mondeo. Image: racem.org

For some considerable time I have been wondering about the legacy of Ford Europe’s design director, Chris Bird. What did he achieve and where is he now? First a short review of the received wisdom. Prior to taking up his position at Ford in 1999, Bird was at Audi (where he did the first A8) then renowned for its ice-cool design approach.

At the same time, Ford was enjoying considerable critical and commercial success with the design and engineering of its New Edge cars, the Focus and Ka*. The simple story is that Ford wanted to Continue reading “Industrial Design Archaeology: New Edge to Kinetic Design”