Alfa Romeo’s fight-back continues for its third straight decade.
The image (below) is a screen shot of Alfa Romeo UK’s website. Notice that there is a rather glaring gap to the right. They do actually sell (or try to sell) three cars but only show two. I wondered why this might be. Are they so strapped for cash that they don’t have the resources to insert the third car into the image? Or is there another “third car” coming soon to fill the space? The German AR website at least adds the Quadrifoglio versions to the array to pad things out a bit.
All of my adult life I have been reading of Alfa Romeo’s stunning resurgence. I think there is a template available at automotive journalism school to help write such a story. Presently it seems as if the story is finally winding to a close as the range dwindles to two irrelevances and the 4C (making three, I suppose). This seems to be such a pity, that the fine tradition of the biannual “Alfa’s comeback” story will be consigned to the past.
The tale has such a finely curved arc of success, failure and rebirth with the prospect of a glittering future to put joy in the hearts of all car enthusiasts. It is a sad ending to what ought to have been the history of Alfa climbing back to reclaim their position as a real contender. In such a scenario Alfas would feature in group tests against BMWs and Audis. And win, sometimes.