16 May 2014 – Driven To Write

FCA – State of the Empire – Part Two

The second of a two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them. Part two – There will be blood:

Selling Ferrari
FCA’s presentation made a point of telling the financial and automotive worlds just how much Marchionne is prepared to accept for the sale of Ferrari, suggesting the fabled Marenello concern is for sale; despite firm denials from within FCA itself. Some might say that he would be insane to do so – the ‘Cavallino Rampante’ being probably the most valuable automotive brand in the universe right now.

But look at it another way. If we believe the hype, everybody wants to Continue reading “FCA – State of the Empire – Part Two”

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