Theme : Badging – False Economies 2

Where not to save money

I’ll begin this badge-themed item with a nod to Eoin’s sterling work on the future of FCA. Can I ask people to note the rather cheap ugliness of the FCA logo? The letters seem not to be aligned. But more relevant is the flaked badge of an Alfa Romeo 156, a rich metaphor if ever one was needed.

And Peugeot seem not to have learned the art of adhesives if this 1007 is anything to go by.


Finally, standing the test of time is this weathered but still noble Toyota badge seen on an 1973 Corolla 1400 4-speed two-door saloon.



Author: richard herriott

I like anchovies. I dislike post-war town planning.

3 thoughts on “Theme : Badging – False Economies 2”

  1. I must agree, the FCA logo is both cheap, ugly and misaligned and reflects a slapdash attitude which seems to bleed into it’s business plan. This plan, if it can be regarded as such, is clearly delusional at best, if not the result of an hallucinogenic flashback.

    Ironically, FCA is also an acronym for a hugely ineffective institution (Financial Conduct Agency) charged with regulating the financial services and banking industry, albeit with a slightly better logo….only slightly.

    I really don’t wish to come across as overly or unrealistically negative. I would love for Alfa particularly, to regain, if not exceed it’s former glory and produce cars good enough to compete on all levels and make that evocative badge shine as it should.

    FCA is also an acronym for the Fellowship of Confessing Anglicans. I think, unfortunately, more than confessions and prayers are needed now. Unusually for me, I hope I am wrong.

  2. Paul, the FCA logo tells you everything you need to know about its current and future products – to say nothing of its prospects. However, Fiat’s slapdash attitude to its upmarket divisions was already well in evidence in the poor quality trim and fittings attached to the 156 series. Fading badges, ill-fitting and warped window rubbers, flaking paint on the exterior mirror mounts, disintegrating interior switchgear; the litany goes on and on. I almost bought a 156 about two years ago, but baulked at the prospect of the inevitable repair bills and daily fear that permeates the psyche of all Alfa Romeo owners: what will break or fail to work today? Within this lies one of FCA’s chief problems reviving Alfa. If a confirmed enthusiast is unable to commit to a secondhand (and very well maintained) example, what hope have they of making the case to someone forking out the best part of £30K on a new Giulia in 2016?

    On a related note Richard, a friend’s 2002 Ford KA’s boot lock-mounted oval, has not only lost it’s blue hue, but has also fallen off. Probably in shame. Having said that, it’s such a cheap looking emblem, it’s arguably better without one.

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