Theme : Badging – Emblem of Malaise

A badge can often tell you a lot more than what exactly it is you’re driving behind…

0811_05_z+1966_lancia_fulvia_coupe+badge_and_taillightThe badging on the rear of this first series Lancia Fulvia coupé is rather lovely. It resembles a signature and perfectly encapsulates Lancia’s quality ethos at the time. This wasn’t a cheap car and the badge told you this with elegance and eloquence.

Lancia_Fulvia

On the other hand, by the time the third series Fulvia arrived, Fiat were firmly in control and cost-cutting abounded. This is abundantly obvious in the cheap-looking badge affixed haphazardly to the rear of the car. Worse indignities would be visited upon the marque in later years, but the early signs are here; embodied in this tacky little tin plate.

Author: Eóin Doyle

Founding Editor. Content Provider.

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