A badge can often tell you a lot more than what exactly it is you’re driving behind…
The badging on the rear of this first series Lancia Fulvia coupé is rather lovely. It resembles a signature and perfectly encapsulates Lancia’s quality ethos at the time. This wasn’t a cheap car and the badge told you this with elegance and eloquence.
On the other hand, by the time the third series Fulvia arrived, Fiat were firmly in control and cost-cutting abounded. This is abundantly obvious in the cheap-looking badge affixed haphazardly to the rear of the car. Worse indignities would be visited upon the marque in later years, but the early signs are here; embodied in this tacky little tin plate.
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