Phase Two – 1976-1980: Fortress Jaguar. With engineering the last beacon of resistance, XJ40 becomes its talisman.
1975 saw the broken remains of Jaguar in lockdown. Bob Knight’s policy of civil disobedience stemmed the tide of assimilation to some extent, but BL’s operating committees were undeterred. Like most of the industry, they believed the collapse of luxury car sales in the post-oil shock era would be permanent; the prevailing view being that Jaguar were producing dinosaurs. Continue reading “History Repeating: XJ40 Part 4”
Who has the most engines to offer customers? DTW takes a close look at the state of play at VW, Opel and Ford.
The operating assumption behind this small study is that engines matter. More precisely, if a manufacturer can offer a decent range of engines for a given class of vehicles then they are very likely to have a better chance of selling something to someone. I’ll restrict my research to Ford, Opel and VW for this particular study.