Theme: Advertising – Conclusion

We started with the premise that advertising was a means to create dissatisfaction.

1978 Audi 100 2.2.
1978 Audi 100 2.2.

Car advertising, for the most part, has lived up entirely to this. The exceptions such as those described by Sam, Eoin and myself, have not created dissatisfaction but other negative feelings unsuited to selling cars. The French advertising for the R14 was actually very honourable in that it seemed only to want to tell customers that the car was pretty well packaged. We must ask ourselves if it’s right that advertising that actually does what it is nominally supposed to do deserves such criticism. Continue reading “Theme: Advertising – Conclusion”

Showtime Showdown – Olympia 1957

In this extract from Simon A. Kearne’s excellent biography of Sir Basil Milford-Vestibule, he details the only recorded meeting between the legendary engineer and bitter rival, Len Brik at the London’s 1957 Olympia Motor Show. 

1959poster

Simon A. Kearne writes: Sir Basil never missed an opportunity to attend the annual London Motor Show, although he habitually detested everything he saw there. He would sweep around the show stands, the ever-present Montclair in hand, accompanied by his faithful assistant, Boothby, unintentionally insulting ally and foe alike. On this occasion, I accompanied them during press day and as we arrived at the Lotus stand, Colin Chapman hurriedly ducked behind some packing crates in a vain attempt to avoid our party.

Continue reading “Showtime Showdown – Olympia 1957”

What’s the Difference Between Kia and Hyundai?

I should really have resolved this pressing question a long time ago. I think I may have sorted it out so you don’t have to.

2014 Kia Optima
2014 Kia Optima

Introduction

Not unlike Thompson and Thomson: Hyundai and Kia. The same corporation owns them, in a situation reminiscent of PSA who look after Peugeot and Citroen.  Citroen had a long and interesting life up until Michelin sold the firm to Peugeot and in the intervening years it has been easy to tell one marque from the other despite common ownership (Saxo and 106 are exceptions). Continue reading “What’s the Difference Between Kia and Hyundai?”

Take Two: 2014 Toyota Aygo Road Tested a Bit More

How did a second chance to drive the 2014 Toyota Aygo alter my view?

2014 Toyota Aygo and a Seat Cordoba. Compare. Contrast.
2014 Toyota Aygo and a Seat Cordoba. Compare. Contrast.

A while back I tested the Toyota Aygo and reported here on my impressions. I have had another chance to sample the same car (Sept. 19-21). This time I did a bit of silly driving and paid attention to a strange characteristic of the gear shift recommendations. Continue reading “Take Two: 2014 Toyota Aygo Road Tested a Bit More”

Cars I Can’t Write About – 2014 Volvo V40

In order to say why I can’t really write about this I had to do some research. It’s amazing what you don’t read in magazines. 

A hatchback
A hatchback

The V40 was introduced in 2012 for 2013 and all I noticed about it since then is the daft crease in the bodyside which is supposed to evoque the P1800. The V40 is a hatchback though Volvo describe it as an estate, I suppose. Whilst the designer of the 2004 S40 is probably only named in Auto&Design magazine, the V40 can claim Peter Horbury as its creator (cited at Wikipedia). Continue reading “Cars I Can’t Write About – 2014 Volvo V40”

How to Shape the Future

In late August the students of the renowned Pforzheim Automotive MA degree course held their summer show…

Concept design by Min Byungyoon
Concept design by Min Byungyoon: sculptural expression

…it all looked lovely. I meant to write about this a bit sooner but other subjects demanded my time. However, the main points I wanted to make are still valid. I could easily have selected another degree show but this one is the excuse to make them as they are general to all design courses, I feel. Continue reading “How to Shape the Future”

Theme: Advertising – Smitten by a Griffin

Vauxhall, ‘Once Driven Forever Smitten’.

VauxhallLogo

As an ad-slogan, it never really sounded right to me, carrying within it a sense of deadlines unmet and frantic solutions cobbled together. It also suggested not so much an ad-agency creative team out of ideas, more a client without a clue.

Continue reading “Theme: Advertising – Smitten by a Griffin”

Three Years Late to Market

The new Ford Mondeo will finally be on sale in 2015, just three long, long years after the launch of the car it was based on. 

2000 Ford Mondeo rear comparison

Above we see the 2000 Ford Mondeo, styled under the reign of Claude Lobo and Chris Bird. Then we have the 2006 version credited to Martin Smith but which is probably mostly a Chris Bird car. And finally, we have the 2015 car which I gather was designed in the US and has been sold as the Ford Fusion. The photos speak for themselves. Continue reading “Three Years Late to Market”

The Wraith Of Khan

This post actually involves neither Ricardo Montalbán nor Benedict Cumberbatch.

Instead, this is about a video presenting one of the few genuinely decadent motor cars on sale today, the Rolls-Royce Wraith. Unlike certain motion picture formats concerning the automobile, this little film isn’t about a tarred-and-feathered Rolls-Royce that has to cross the Gobi desert before the egg on its motor block has been fried to a crisp. It simply tries to understand the appeal of the car in its most likely habitat. And appeal it does, in a sense I personally find somewhat perplexing in this day and age of oversaturation. Continue reading “The Wraith Of Khan”

Advertising: Speak My Language

Vorsprung durch… advertising.

audi-logoamsmdb261408

When Sir John Hegarty; doyen of UK advertising (and co-founder of renowned ad-agency, Bartle Bogle Hegarty) took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat woolly.

Continue reading “Advertising: Speak My Language”

Not-So-Guilty-Yearnings

There’s that Dream Garage that most car people compile at least once in their lives, and some car people compile once a week – or three times a day.

Formby

Generally these are straightforward cars, exotic maybe, but four wheels, internal combustion engine and at least two seats. Of course I have one of these which, with the exception of a couple of constants such as an R Type Bentley Continental, is usually in a state of flux. However, there’s also that other list of vehicles that are possibly even less practical than a Lamborghini Murceliago (a car I have so little interest in I can’t even be bothered to spell-check) but that exert a strange fascination. For me that list is less changeable.

Continue reading “Not-So-Guilty-Yearnings”

Theme: Advertising – Ceci N’est Pas Une Poire

In 1976, Renault launched a car which set the template for the mid-sized hatchback which became the default choice of households, if not the world over, at least in Europe…

This is not a pear.

The ill-advised press campaign that soon followed, however, made a fool of their customers – and of the rest of the motor industry. Building on the success of the R4 and R16, and just like the R5 a few years before it, the R14 offered maximum interior space for passengers and their luggage in a compact footprint, draped in modern, unostentatious bodywork. Continue reading “Theme: Advertising – Ceci N’est Pas Une Poire”

The Leopard Bows Out

As Luca di Montezemolo’s reign at Ferrari comes to an end, an entire chapter of Italy’s automotive industry – as well as culture – is being closed.

ferrari-resume-attack-on-fia-5184_1

“If we want things to stay as they are, things will have to change” proclaimed Don Fabrizio Corbera, Prince of Salina in the seminal Il Gattopardo. He was, of course, referring to Sicily and the impending changes to country, people and his own dynasty. But such a statement could clearly have been made with regards to fellow nobleman, Luca Cordero di Montezemolo’s sacking from the post he had held for more than two decades. Only in this case, it would be untrue. Continue reading “The Leopard Bows Out”

Theme : Advertising – Ford’s Typographical Revolution

Ford’s influential adverts of the late ’90s set a style still in use throughout Ford’s communications. We look at an early example here.

2000 Ford Fiesta Zetec S
2000 Ford Fiesta Zetec S

At the end of the 20th century, Ford introduced a distinctive new style for their print advertising. The sans serif typeface indicated straight-forward modernity. It looks like a variant of Helvetica but is actually a font called Antenna  The ads use both bold and non-bold type depending on the function. In the ad shown here it’s all big and bold and very clear. You can Continue reading “Theme : Advertising – Ford’s Typographical Revolution”

History Repeating: XJ40 Part 7

Phase Two – 1976-1980: Egan Takes Knight. As XJ40’s vaults its final hurdles, John Egan arrives at Browns Lane. 

SIII production
Image: Birmingham Evening News

Throughout 1979, Sir Michael Edwardes began talking to the man he believed could pull Jaguar out of the abyss. Having previously revived the ailing Unipart business before quitting in the post-Ryder schisms, John Egan had all the right credentials. The only problem was convincing him to take the job. Central to Edwardes’ desire to recruit Egan was a mounting belief that he had made a misjudgement in Bob Knight’s appointment. Continue reading “History Repeating: XJ40 Part 7”

Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.

And other sales news too. Alfa are trying hard to fill the shop window. There are still three models on sale, if you’re interested. Read on to see what they thought they’d be selling by now.

Alfa UK´s hard sell (that is, it is hard to sell Alfas).
Alfa UK´s hard sell (that is, it is hard to sell Alfas).

Not so many hours after I made up a slogan for Alfa “We’re still in business! 25% off a 2014 Giulia for an unlimited period” it turns out this is not far from the truth. This Alfa UK home page (above) is full of activity but not so full of cars, pretty much as it was when I posted this item. Continue reading “Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.”

Luca’s Woolly Nemesis

The sudden departure of Luca di Montezemolo as Ferrari MD has shocked tifosi and surprised analysts. But one key question remains unanswered – what happened? 

marchionne-montezemolo-640

Ever the truth-seekers, Drive to Write appear to have accidentally stumbled upon the answer, gleaned from (admittedly dubious) sources close to FCA itself, revealing the unspoken reason for his departure – the mysterious disappearance of Sergio’s favourite jumper – (A particularly fine blue angora number). Continue reading “Luca’s Woolly Nemesis”

2014 Citroen C4 Cactus – Test Drive

I became the first person at the dealership near to where I work to test drive a Cactus, to the extent that the car itself was in a pre-pre-delivery state and had 1 mile on the clock when we set off in it. 

2014 Citroen Cactus
2014 Citroen Cactus

The salesman (like policemen, they all look young to me these days) seemed bemused that the owner of a C6 might be thinking about “downsizing” to a Cactus (which I suppose is understandable), but he humoured me, nevertheless. Seeing the Cactus in the context of the showroom emphasised some things about its size and proportions. Continue reading “2014 Citroen C4 Cactus – Test Drive”

Len & Now 2

A Legend Remembered – Again

The 1957 Victory Diva

A few months ago, I published a snippet from the autobiography of that legend of the British Motor Industry, the Chief Engineer of Victory Cars, Len Brik. Since then I have had a request for a further extract, but I must admit that a small amount of the late Len Brik’s odd grammar goes a long way. However, I can offer you some alternative Brik related information. Continue reading “Len & Now 2”

Theme: Advertising – Radio

It’s been said of radio that its advantage over other media is that the pictures are better.

2014 retro radio

This is generally true but when it comes to car advertising it is not. Radio ads can’t hope to convey the visual impression of a car, its most important attribute. Instead they are left to handle other aspects which can be presented verbally. These might include news of special offers and to point customers in the direction of dealers. They might serve to tell listeners of the arrival of a new model but other media must handle the rest. One advantage they do have is that they have a kind of captive audience and they contact the biggest audience for radio, drivers trapped in their cars. Continue reading “Theme: Advertising – Radio”

Driving the Future: 1974 Citroen CX 2200 Super Road Test

Continuing our celebrations of the Citroen CX’s 40th anniversary we present what resembles a period review by Archie Vicar. What did the great man think of the car on a drive from Paris to the West German border with East Germany in 1974?

1974 Citroen CX 2200 Super
1974 Citroen CX 2200 Super

From “The Driving and Motoring Month”, September,  1974. Photos by Douglas Land-Windermere

Indicative of the Citroen CX’s innovative character, the oil level can be checked inside the car thanks to a pneumatic indicator on the remarkably novel dashboard. The CX resembles a futuristic show car but is in fact on sale soon. The body shell joins to the underframe by means of 16 flexible rubber mountings. The steering strongly self-centres so that one only has to apply force when changing direction. Continue reading “Driving the Future: 1974 Citroen CX 2200 Super Road Test”

Theme: Advertising -1978 Mazda 1300 DL

Advertising that mentions potential problems draws customers’ attention to them. Mazda’s advert from 1973 does just this. And it uses weasel wording too.

1973 Mazda 1300 DL
1978 Mazda 1300 DL

As I said in the introduction, advertising addresses people’s worries. Just as Rover handled the problem that their 1993 620 saloon was a Honda Accord in tweed  (“Above all, it´s a Rover”), this ad from 1978 attacks the common prejudice that Japanese cars were vulnerable to rust. I tried to find one of these cars for sale and found only the precursor to the Mazda 626, the 616 LN. It’s from 1975 and probably the only one left.

Continue reading “Theme: Advertising -1978 Mazda 1300 DL”

Theme: Advertising – Off Message

Lexus’ recent creative review ditched more than the message…

Lexus-Poster-2.083_1200

All good advertising embodies an essential truth. For some years now for instance, Lexus has gone with the tagline ‘The Pursuit of Perfection’; a relatively believable goal to envisage. However, despite some success in the US market, Lexus remains stubbornly among the junior ranks of the European prestige car business. In a fit of insecurity, Continue reading “Theme: Advertising – Off Message”

2014 Hyundai i30 1.6 GDI Review

In search of family transport, DTW rents a Korean mid-ranger and exposes it to mud, apples and half a dish of aubergine parmesan gratin. 

2014 Hyundai i30 1.6 GDI
2014 Hyundai i30 1.6 GDI: Bore and stroke (mm) 77 x 85.44

Introduction

Welcome back to the dead centre of the car market. The Hyundai i30 1.6 GDI** is a Focus and Golf competitor but may gun most accurately for the likes of the Peugeot 308 and any other mid-market also-rans. This type of car is very hard to write about in isolation as most of what you experience verges on the bland. Only a spread-sheet analysis of the cost and features along with a back-to-back test would reveal the precise differences in the qualitative and quantitative elements between this car and its peers. Nonetheless, even on its own, there are aspects of the car which please and those which irritate. Continue reading “2014 Hyundai i30 1.6 GDI Review”

1967 Datsun 2000 De Luxe: Review

“Building on a new tradition!” In this item, we have something resembling a transcript of a 1967 review by Archie Vicar. He finds much that is agreeable.

1967 Datsun 2000 side
The 1967 Datsun 2000 De Luxe (also known as the Datsun Cedric) is one of Japan’s unsung landmarks.

By Archibald Vicar From “Today’s Driver”, November 1967. Photographs by Wentworth Henry. Owing to excessive camera-shake affecting the original images, stock photos have been used.

Rumours abound from the Midlands, such as rumours are, that Jaguar is considering replacements for the venerable, nay, antediluvian 240, 340 (née Mark 2), S-type, 420 (née S-type) and 420G (née Mark X) with a range of motor vehicles which will essentially depend on one single body. Our sources in Coventry hint that among the pressing reasons for this change is that nobody at Brown’s Lane understands which car is which or the purpose for which any of them are intended. Continue reading “1967 Datsun 2000 De Luxe: Review”

Bristol Returns: The 2015 Pinnacle

Bristol Cars’ new owners have announced the launch of the first wholly new vehicle since the Fighter of 2003.

2015 Bristol Pinnacle
2015 Bristol Pinnacle

Called the Pinnacle, the new car is to feature a combination of Bristol hallmarks and modern touches. Carried over are the customs of making the bodies by hand (Bristol require a panel beater) and using very high quality materials. New to Bristol will be the use of battery power and range extension technology. There might even be cup-holders.

Also new to Bristol is the notion of merchandising, which to spell it out, is the selling of non-automotive products branded with the Bristol logo. That’s done to promote the brand (something Bristol didn’t try hard to do) and to make money (something Bristol didn’t manage very well towards the end). Continue reading “Bristol Returns: The 2015 Pinnacle”

Theme : Advertising – Who The Fun Do They Think We Are?

Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.

VW 2

Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Car manufacturers don’t have that luxury – if only Karl Benz had employed patent lawyers as good as Land’s we’d all be peering through that silver star on the bonnet. Also the problem is that, essentially, all cars are good these days – it’s a fair time since VW could point to a Korean upstart and state, quantitatively and overtly, that it didn’t make the grade. So you can’t just sell on actual superiority. Continue reading “Theme : Advertising – Who The Fun Do They Think We Are?”

Theme: Advertising – 1973 Citroen GS

1973 a 1.2 litre engine was enough for a medium-sized family car. And we seem to be back to where we started with today’s downsized motors. 

1973 Citroen GS - £1068.
1973 Citroen GS – £1068.

This ad for the Citroen GS shows how, in other respects, we are being served up very ordinary cars where once it was possible to drive something truly advanced.

Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)”

The spread we are looking at today dates from November 1977. In line with standard advertising practice it preys on the worries of consumers to make its case. Here is the text, neatly indicative of several prejudices of the day.

1977 Leyland Car´s Supercover advertisement
1977 Leyland Car´s Supercover advertisement

“Although man has come a long way since he invented the wheel, he hasn’t yet discovered a way of totally eliminating its deadliest enemy: the Gremlin.
And the gremlin’s favourite hunting ground is brand new cars. That’s why at Leyland Cars we invented Supercover. With Supercover every new Leyland car is given a thorough 69-point check for lurking gremlins at the garage before it’s allowed to be sold. Continue reading “Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)””

Saab – Dead Again…

Which is more than you can say about Bristol…

08_SAAB_logo.sized

Okay Saab, we know this is a difficult time for you right now, especially with you being dead and everything. Obviously we’re sorry for your trouble, but if we can be completely candid, this whole thing is starting to get a little unnerving.

How many funerals is it now? Last time I counted, I made it three. Look, I know you’re finding the whole afterlife business a little Continue reading “Saab – Dead Again…”

Theme: Advertising – Rover’s RIME EEF.

It was the year 2000 and according to the predictions from 1970 we’d have been traveling on hover-speeders and wearing metallic-nylon bodysuits. Somehow that didn’t pan out. For Rover, it was still 1959 though.

2000 Rover 45 2.0 V6
2000 Rover 45 2.0 V6 print ad.

For your education and general knowledge, today’s item on advertising is an example of exploiting the customer’s worst instincts and distracting them from the selling point. This was done not only by the form of the ad as conceived, but simply by ensuring the message was concealed by the centre fold of the magazine. ‘Rime eef’, it reads. Continue reading “Theme: Advertising – Rover’s RIME EEF.”

1974 Citroen CX Review

The Citroen CX is 40 years old this year. To celebrate this milestone in car design, we present what looks like one of the first reviews printed in the English language.

1974 Citroen CX front view blue

By Archie Vicar – contributing motoring editor of the Worcester Morning Gazette, Sept 23rd 1974. Original photos were taken by Douglas Land-Windermere. Due to the poor quality of the originals, stock images have been used.

Introduction

After a very long time in production, the DS has been (thankfully!) discontinued by its maker, Citroen. Whilst there were some good points in favour of the DS, there were too many oddities. Some of these have been ironed out so the new car will be more palatable to a wider range of customers. The incoming CX will be a more welcome car for motorists who want to drive something other than a Granada or Victor but without suffering the cost and inconvenience that the over-complex DS served up, drenched in garlic. Continue reading “1974 Citroen CX Review”

A Small Appreciation of a Small Estate

Further to our Aygo review yesterday, DTW presents this small reminder that once it was a simple matter to make an estate version out of an existing vehicle.

1997 VW Polo estate
1997 VW Polo estate

Here is the 1997 VW Colour Concept Polo estate. I like its vertical tailgate and utter lack of pretension. Such a car could do excellent service as either a practical second car for grocery and kid collection or else serve as a primary family car if the kids were still small. Finally, for Mr and Mrs Retired, it could get them around the country visiting the children and grand children without incurring big fuel bills. Continue reading “A Small Appreciation of a Small Estate”

2014 Toyota Aygo 1.0 VVT-i Review

This week DTW has the new Toyota Aygo on test. Launched at the 2014 Geneva motor show, it’s only just arrived on the market. So, how did the car fare during a punishing three day investigation involving child-seats, sand and small pebbles?

2014 Toyota Aygo: it´s small but is it practical?
2014 Toyota Aygo: it’s small but is it practical?

The technicalities.
The engine is the 59 HP 1.0 VVTi in-line three pot. The “VVT” part stands for variable valve timing which has been around since 1996. The bore and stroke are 71 mm and 84 mm respectively. The Aygo comes with stop-start technology and this functioned well enough for me to learn to trust it. It can start the car faster than I could and this eliminated a lot of useless idling while waiting at lights. Continue reading “2014 Toyota Aygo 1.0 VVT-i Review”

History Repeating: XJ40 Part 6

Phase Two – 1975-1980: Knight Falls. The disastrous 1979 launch of Series III almost sinks Jaguar entirely, indirectly precipitating Bob Knight’s downfall.

On the home stretch - Series III styling elements feature strongly on this 1978 proposal
The home stretch – Series III styling elements feature strongly on this 1978 proposal – image: AROnline

1978 saw a brief reprieve in Jaguar’s fortunes. Under Sir Michael Edwardes, interference eased sufficiently to finally allow a consensus to emerge on XJ40’s style. Customer research backed the assertion that a strong family resemblance was required. The revitalised styling of the Series III XJ also cast a mighty shadow, because despite its age, Pininfarina’s revisions combined to create a sleeker, more modern car. Continue reading “History Repeating: XJ40 Part 6”

Theme of the Month : Advertising – Introduction

“Marketing is what you do when your product is no good, ” said Edwin H. Land. David Foster Wallace said of an ad: “It did what all ads are supposed to do: create an anxiety relievable by purchase.”

1898 adver for Winton. It´s horseless.
1898 advert for Winton. It´s horseless.

This month’s theme is the about the ephemeral products of automotive advertising. As long as cars have been available, there have been people making money trying to help manufacturers get yours. At first, the main theme of car advertising was to Continue reading “Theme of the Month : Advertising – Introduction”