Theme: Advertising – 1973 Citroen GS

1973 a 1.2 litre engine was enough for a medium-sized family car. And we seem to be back to where we started with today’s downsized motors. 

1973 Citroen GS - £1068.
1973 Citroen GS – £1068.

This ad for the Citroen GS shows how, in other respects, we are being served up very ordinary cars where once it was possible to drive something truly advanced.

Author: richard herriott

I like anchovies. I dislike post-war town planning.

8 thoughts on “Theme: Advertising – 1973 Citroen GS”

  1. The ad is nice – simple, just a good picture and blurb that you can’t really dispute. It’s quite amazing how much the GS offered at the time though, in hindsight, a quieter, water-cooled four would have complemented that excellent ride better. But then this is hardly a lesson to today’s manufacturers to up their game. A year or two after this ad, Citroen was bust and had fallen into the (then) oh-so-very-sensible hands of Peugeot.

  2. Since then only Honda have tried something so focused, the Mk1 Insight. Perhaps Audi’s A8 came close but only as regards chassis construction and interior trim quality. In other respects it was conventional. Am I overlooking Tesla here?

  3. Tesla looks rather ordinary. For me the BMW i3 was a surprise. Much as I still quite like the idea of a Citroen Cactus, can I assure anyone popping in here from Citroen’s marketing department that no car in their range has anything like this sort of depth?

  4. Richard. No technological breakthroughs? You forget about the quirky (Citroen’s words) Airbump® panels. After parking my SM safely in the street tor 18 years, I have had yet another piece of damage to the side following one repaired earlier this year. Thankfully Citroen have now legitimised my solution and, with the help of a roll of bubble wrap and some gaffer tape, I can bring it well and truly into the 21st Century.

  5. SV. Funnily, except that I ran out of time, I had thought to go and look over, and possibly drive, a Cactus yesterday. Now I shall hold off until I’ve read your opinion. Instead of the drive, I went through the configurator yesterday and realised that, if I wanted the full, airy front bench seat experience (which I do), I’d need the semi-auto ESG option and, if I wanted petrol, not diesel (which I do) I’d be stuck with the rather anaemic 82 (is that PS) engine with its 15 secs 0-62 time. Maybe that is good, it would remind me of my days wringing the best out of a Citroen twin and I am about to attend a speed awareness course anyway. I also read that the sunroof (which I’d want) robs headroom and, at 6’3″ with a crap back, that is a worry. Also, when I got to the point in the configurator where I could choose between three different colour/finish options for the ‘CACTUS’ badge on the C pillar, it began to register that I was no longer in ‘refreshingly minimal’ 2CV territory but fooling-yourself-you’re-an individual MINI/DS3 Lifestyle world.

  6. I’ve read the article and, although it is well reasoned, the author is still a few rungs up the ladder of optimism from me that Citroen will find ever its lost spark. In fact I am no longer even on that ladder. I’m not disappointed that some of the features of the show car weren’t there (especially that perennial no-show, the missing central pillar) more grateful that at least some were. With no replacement for the C6 and no more hydro-pneumatics, Citroen is dead. Long live Citroen, a sort of French Kia producing reasonably attractive and affordable cars in bright colours.

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