Theme: Advertising -1978 Mazda 1300 DL

Advertising that mentions potential problems draws customers´ attention to them. Mazda´s advert from 1973 does just this. And it uses weasel wording too.

1973 Mazda 1300 DL
1978 Mazda 1300 DL

As I said in the introduction, advertising addresses people’s worries.  Just as Rover handled the problem that their 1993 620 saloon was a Honda Accord in tweed  (“Above all, it´s a Rover”), this ad from 1978 attacks the common prejudice that Japanese cars were vulnerable to rust.  I tried to find one of these cars for sale and found only the precursor to the Mazda 626, the 6 16 LN. It´s from 1975 and probably the only one left.

I am constantly surprised how interesting 60s and 70s Japanese cars are.

1975 Mazda 1 16 LN
1975 Mazda 1 16 LN

If you notice the wording in the 1978 ad, it reads “quoted in Car magazine”.  It´s ambiguous. A careless reading of the phrase “quoted in Car magazine” is that Car´s own writers thought it was tough enough to work in a salt mine. However, it is open to the interpretation that it was a person from Mazda who said “you could use a Mazda as a taxi in a salt mine and it would not rot away” which is not the view of Car but a view Car was reporting.   If someone has a copy of the original article, please send us a scan and we can resolve this controversy once and for all.

1975 Mazda 616 LN interior
1975 Mazda 616 LN interior

Author: richard herriott

I like anchovies. I dislike post-war town planning.

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