We started with the premise that advertising was a means to create dissatisfaction.
Car advertising, for the most part, has lived up entirely to this. The exceptions such as those described by Sam, Eoin and myself, have not created dissatisfaction but other negative feelings unsuited to selling cars. The French advertising for the R14 was actually very honourable in that it seemed only to want to tell customers that the car was pretty well packaged. We must ask ourselves if it’s right that advertising that actually does what it is nominally supposed to do deserves such criticism. Continue reading “Theme: Advertising – Conclusion”
In this extract from Simon A. Kearne’s excellent biography of Sir Basil Milford-Vestibule, he details the only recorded meeting between the legendary engineer and bitter rival, Len Brik at the London’s 1957 Olympia Motor Show.
Simon A. Kearne writes: Sir Basil never missed an opportunity to attend the annual London Motor Show, although he habitually detested everything he saw there. He would sweep around the show stands, the ever-present Montclair in hand, accompanied by his faithful assistant, Boothby, unintentionally insulting ally and foe alike. On this occasion, I accompanied them during press day and as we arrived at the Lotus stand, Colin Chapman hurriedly ducked behind some packing crates in a vain attempt to avoid our party.