Automotive News Europe has reported that PSA have launched a China-only vehicle, their second. It is the DS6 crossover.
The appearance is generic SUV while the grille and lights show China´s DS styling. From there back, it´s file under “Forget”.For a brand allegedly majoring in style this is a major puzzle. For a firm as indifferent to the meaning of DS, this entirely to be expected. And we can see this as sign of the future developments for DS, along with the possibility of the brand having its own dealerships, as it does in China.
The DS6 is 4.5 metres long and has a 1-6 litre turbo diesel engine. I´d show you the rear of the car but there´s very little point. It is also metallic brown (not a bad colour and one showing clear signs of resurgence).
You can can compare the nasal treatment of the DS6 to the DS5 LS saloon here. I note the inane use of chrome around the upper part of the sideglass where it is least needed. The Peugeot 508 does this in certain trim variants; clearly chrome has gone post-modern. And then the chrome breaks free of its job protecting the edge of the body and flows pointlessly back to the boot. The interior is inoffensive but they didn´t know how to relate the centre vents to the rest as it seems to just end where it ran out of space. At least it´s not grey though doubtless grey is available.
This is quite a baffing exercise: to take a name associated with one of the most stylish and innovative cars ever to see the light of day and append it to characterless slabs of automotive stodge.
Finally, the nomenclature. If the brand is DS and the car is the DS5 LS then the full name of the car is either DS DS5LS or just the DS 5LS. Which is it? Both are deficient. Someone at PSA is still not thinking things through.
Incidentally, we spill a lot of virtual ink on bemoaning PSA here. And yet we pay scant attention to BMW or Audi. Why? Maybe it´s the bitter disappointment about brands we care about and which could and should amount to so much more.