Theme: Concepts – The Sir William Test

Driven to Write ponders lost hopes with Jaguar’s 2003 R-D6 concept.

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Most concept cars are created to invite a dialogue with the customer about the future, or at the very least, nudge them towards one the manufacturer has already committed to. However, in the case of the concepts prepared under the design leadership of Ian Callum, it was a little more akin to forensic research. With Jaguar’s styling atrophied under the weight of over two decades of introspection, it became a case of asking: ‘what would Sir William Lyons have done?’ Continue reading “Theme: Concepts – The Sir William Test”