Can you use a car brand convincingly in a novel without merely leaching off its existing image? Iain Banks shows the answer is yes and no.
Placing cars in books is a specialised version of the use of brands generally. Iain Banks often referred to or even used specific cars as elements of his plots (Bristol is name-checked in his novel The Bridge). In this Banks shares something with Ian Fleming, another story-teller in the traditional mould. There are two specific instances where Banks did this which I would like to discuss. One case succeeded very well, since the reference resonated with the character and story involved. The other instance seemed to me to definitively indicate the entire novel in question had not itself worked. Continue reading “Theme: Books – Iain Banks”