Little credit goes to Toyota’s designers for their contribution to dashboard design. Let’s change that and reconsider the seventh generation of the Corolla, the E100, on sale from 1991 to 1995.
Toyota has always carefully controlled the extent to which the fashions of the times have influenced its dashboards’ appearance. Corolla customers are such that they want the car to be as unobtrusive as possible and perhaps they are even unaware of this powerful desire. For any designer to make a shape that meets this requirement is far from easy. It is like designing unspoken rules, design for the tacit. To do what designers often do, driven by ego, is to seek attention. Continue reading “Theme: Dashboards – Toyota’s Subtle Game”