Trompe Le Mondeo (Part 1)

Driven to write looks back at Jaguar’s ‘much-loved’ X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?

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Jaguar X-Type. Image uncredited

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo (Part 1)”

We Like, We Link: The Thinker’s Garage

While looking for details of the Citroen XM, this site turned up the Thinker’s Garage which ponders “automotive history, design and culture”.

The Lancia Kappa: overseen by Ercole Spada
The Lancia Kappa: overseen by Ercole Spada

Among the recent topics are a look at Tatra, an overview of Chinese car brands and an essay about the Citroen XM. Fiat Chrysler is discussed and there is a nice feature on electric cars and how design and efficiency are related. Clearly the author, Andrew Marshall, takes the same kind of view of cars as we do at DTW.