Phase three – 1980-1986: Pull Back and Reveal.
As the third phase draws to a close we review what Jaguar was offering the public in 1986 and reflect upon some of the wider changes that took place over the intervening 14-year period.
With Jaguar gearing up for their most important launch in generations, the company faced a vastly different landscape to the one that existed when XJ40 was initiated over a decade earlier. In 1972, Britain languished outside the Common Market, although Ted Heath’s government would take the UK into the EEC the following year. 1972 saw Sir William Lyons’ retirement and Jaguar’s complete immersion into BLMC. Continue reading “History Repeating: XJ40 Part 13”