2 Jan 2015 – Driven To Write

Dream On, Honda

Honda came within touching distance of premium status only to let it slip through their fingers. What happened?

2015-Honda-Civic-Facelift — Even its own mother would disown it – the 2015 Civic

Honda Europe has made a profit just once since 2007, when sales in the region peaked at 313,400 cars. In 2013 sales collapsed to a mere 139,700 cars. What on earth is going on at Japan’s number three motor manufacturer?

During the latter years of the 1980’s Honda appeared poised to make a significant breakthrough in the European market. Perhaps the most engineering-led of mainstream Japanese manufacturers, Honda achieved what its better selling rivals had hitherto failed to manage – credibility. Continue reading “Dream On, Honda”

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture and the stories that define it. We aim to provide a distinctive voice and publish a diversity of writing you may not find elsewhere. We hope you’ll take the journey with us.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.