A chance to look inside Audi’s A3 presented itself. I found what is referred to as a smoker’s pack.
These are to ashtrays what “cotton rich” is to shirts. For a costly motor car such as the A3, the quality of the plastic is far below the expectations of this writer. Audi must have saved a lot of money by deleting the standard ashtray and replacing it with a cupholder and a fireproof mug. At least a few extra euros could have been spent to design something more convincing than the Hasbro-level of moulding shown above. Does Audi really think their customers will overlook a lame effort such as this?
Here’s the device after having been lifted from its nook.
That’s not real metal. The ash-cup is not illuminated, of course. If Audi sold a branded thermal cappuccino mug I would expect it to look like this.
Apart from this, it’s a pleasant interior which is available in this Italianate high-contrast colourway as well as plain black. I found it more subtle than the interiors I’ve inspected from Mercedes though I feel Skoda customers enjoy a similar degree of satisfaction (at this price level). I thought the roof-mounted interior lamp had received more designerly attention than such things normally do and that delighted me. If I have to find fault, it’s the meagre volume of the boot and an oddly careless handling of the c-pillar trim colour split that stand out. I bet the c-pillar wasn’t like that in the concept sketches.