11 Jan 2015 – Driven To Write

The Private Buyer Is Dying Off [Exclamation Point]

That’s the tabloid-style scare headline for this topic. The sensible, broadsheet-style headline would be “Fleet buyers to dominate in car market”.

Not enough people want this sort of thing. 1978 Opel Senator's rich ambience. — Not enough people want this sort of thing. 1978 Opel Senator’s rich ambience.

According to Automotive News (who posted this story on Saturday, Jan 10th – do they never rest?) Renault are to bank on fleet sales as the proportion of private customers decreases relative to corporate ones: “Renault hopes its new Espace will appeal to business customers as family buyers increasingly shun minivans”. Furthermore, AN reports that “Jamel Taganza, an analyst for Inovev, said fleet customers now represent the majority of potential buyers of midsize vehicles in Europe: ‘With the exception of Italy, the shift to fleet sales is a European-wide trend,’ he said”. Continue reading “The Private Buyer Is Dying Off [Exclamation Point]”

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture, its people and their stories. Our aim is to provide a distinctive voice and a diversity of automotive writing you may not find elsewhere. We hope you will join us on the journey.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.