After revealing a rather challenging design for their new SUV, Bentley have found a name as unappealing: Bentayga.
There must be no poets among the senior staff at Bentley. The proposed name lacks any charm or musicality. How did they choose this name? Automotive News and others reported that the new SUV is to be named after a mountain on the Canary Islands.
“Bentley CEO Wolfgang Durheimer said the name has three sources of inspiration: the Taiga, “the world’s largest transcontinental snow forest;” Roque Bentayga, a mountain peak in the subtropical Canary Islands; and the name of the founder of Bentley Motors: W.O. Bentley,” writes Automotive News.
I feel the alliteration sounds cheesy. The repetition of the “Bent” part seems puzzling. Have Bentley run out names from race tracks to draw upon? I don’t suppose that many of the buyers will particularly care, which also means Bentley could have called this almost anything and it would still sell. The main point of this car is just that it costs a large amount of money. It ought to do quite well.
Presumably this will be added to the long list of car names used in future “top ten” list of not very good names. A Google search turned up the Chevrolet Citation, Chevrolet Cavalier, the Daihatsu Charade, Ford Probe and Studebaker Dictator. None of those seem to be quite as artless, do they?