Automotive News reports that Ford’s EcoSport soft-roader/crossover has not been a success in the European market. Is it an example of world cars only selling in parts of the world?
The Renault Captur, Peugeot 2008 and the Opel Mokka all sold remarkably better than the EcoSport. How well? For every eco-sporty vehicle Ford sold, Renault sold 13 and a bit Capturs. Additionally, Peugeot sold 11 of their chrome-laden machines and even more additionally, Opel shifted 10 Mokkas for every Ford that drove off the dealer’s yard.
That means for each little Ford softroader sold, 34 of the competitors’ cars found happy customers. How this happened is put down to the EcoSport being designed for the Indian and Brazilian markets where more chunky-looking vehicles are preferred. The biggest sign of this chunkiness is the huge, externally mounted spare wheel. Continue reading “World Cars: Ford EcoSport”