Iggy Pop’s song The Passenger springs to mind now that Simon has launched another theme of the month.
In the great tradition of advertisers misunderstanding lyrics, Toyota chose Iggy Pop’s 1977 song to sell the 1997 Avensis, a car so incredibly uninteresting** that even I won’t be caught trying to discover its appeal. The external appearance is as close as you can get to a characterless vehicle while still being convincingly realistic. The theme Toyota were trying to get us to understand was that by being so incredibly relaxing, driving an Avensis was like being a passenger. Continue reading “Theme: Passengers – The Passenger by Iggy Pop”
