2 Feb 2015 – Driven To Write

Theme: Passengers – The Passenger by Iggy Pop

Iggy Pop’s song The Passenger springs to mind now that Simon has launched another theme of the month.

David Bowie and Iggy Pop (but not in Berlin). The alternative photo was of the 1997 Avensis and I thought that was too boring to use.

In the great tradition of advertisers misunderstanding lyrics, Toyota chose Iggy Pop’s 1977 song to sell the 1997 Avensis, a car so incredibly uninteresting** that even I won’t be caught trying to discover its appeal. The external appearance is as close as you can get to a characterless vehicle while still being convincingly realistic. The theme Toyota were trying to get us to understand was that by being so incredibly relaxing, driving an Avensis was like being a passenger. Continue reading “Theme: Passengers – The Passenger by Iggy Pop”

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