The coffin lid groans as the once lifeless corpse reanimates
It was revealed earlier this week that Borgward, the long-dead German quality auto marque will announce their first new vehicle in over 50-years at this year’s Geneva Motor show. Borgward, who last produced cars in 1961, join Saab and Bristol amongst deceased marques making belated and in Saab’s case, serial comebacks from the grave.
Although amazingly, neither have as yet produced anything tangible apart from a few blurry photographs and some vaguely muttered promises. The German company’s website brightly claims ‘it’s time to begin writing thrilling new chapters in the Borgward story‘. Frankly, I’m not so sure about thrilling, I suspect other adjectives may in the fullness of time, be shown to be more appropriate. I was thinking something more in the line of ‘utterly delusional’ myself.
But perhaps I’m being unduly cynical – maybe Borgward will surprise us all at Geneva. But I suspect not…