The 411 looks like a combination of the proportions of a Jaguar XJ-6 and the surface treatment of a Rolls Royce Silver Shadow. We have had some debate about the British ability to style cars. This one shows that a British car need not be heavily ornate to look good.
One of the questions hanging over electric cars is about how inner city residents can recharge them if they don’t have off-street car parking.
This photo shows the Danish approach: put the recharging stations on the street. I don’t know how this works but will endeavour to find out. At the moment there are no signs to say these parking places are exclusive to electric cars (though this might be implied). There are several dotted around where I live and I have seen them in the middle of Dublin too.
I have also read that the US government is thinking that the best way to Continue reading “Recharging Your Electric Car the Danish Way”
Following our recent discussions on both Advertising and the Borgward revival, DTW have received an unsubstantiated transcript of a meeting between Borgward’s Head of Marketing and the Creative Director of their London-based Advertising Agency.
Dieter, Dieter, Mein Herr Geezer. How goes it?
Good morning Miller. Very good to see you. Everything is fine at our end. We’re gearing up for Geneva – very confident, though a bit nervous at the same time, naturally. It is all a big step. But we must discuss the film. I showed your rough edit to the board yesterday.
So they loved it, right?
Not exactly Miller. They did not feel that it projected Borgward values.
And what are they Dieter?
As we told you before. As they always were, so will they be. Solid. Dependable. Discreet. Middle Class.
So what’s the problem? That describes the guy driving the car in the ad perfectly. It took ages to find him you know. What don’t they like? Continue reading “Good To Go?”