This year Rolls Royce is showcasing the things it is willing to do to its cars for its wealthier customers. A one-off car, the Serenity, will be shown at Geneva this year to this end.
The aqua leather and wooden accents work very well indeed. It might even be that the silk used extensively is fetching. I remain unconvinced by the Kimona-esque detailing in the roof that looks like a strange blood spatter rather than a delicate tree in blossom.
You can read Rolls Royce’s more generous description here:
“The Rolls-Royce Motor Cars stand at this year’s Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland.
Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce.
Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.
The marque’s Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior.”