What´s one of these worth now? When did you ever see one?
Benchmarking – The Editor ask if it measures up?
Benchmarking has become a common practice in our world. Even estate agents ‘benchmark’ their performance but, of course, the original benchmarks were just what they suggested, marks on a bench for an artisan to use for fast measuring of standard lengths of material. As such, in an industry that has its basis in engineering, the term is used more reasonably in the automotive world than in politics or banking though, this month, we consider automotive Benchmarks in the broader, more modern sense.