[* think it’s for 2016.] I have reported previously on the Qoros 3 car, a Chinese market mid-sizer developed with the help of European suppliers. Here is the SUV of the 3 (note: it’s not the photo just below).
While hunting around for information on this I found out the estate version of the 3 existed but without careful clicking and many mouse-miles I can’t quite determine if they showed this at Geneva or not so I will assume they didn’t.
They also showed the Qoros 3 saloon which looks plush and contemporary though lacking a very strong identity of its own. This is not unusual in new brands whose first job is to build something right, after which comes developing a house look. That’s the normal way of doing it but I think if you are going to develop a whole new brand you need to give people a reason to come and buy your car that is more compelling than only making one that works. Everyone else does that.
In marketing speak, what is the special characteristic unique to the car that justifies trying and buying it? I must admit there is a baffling dissonance between the evident quality of the car (good) and the styling (bland). I can see BMW and VW influences in there.
Would it not have been nicer if they had resisted the urge to make the estate with such a sloped tailgate? Offering a lot of space would have been a bonus and might have attracted practical minded, money-conscious types who have been abandoned by Volvo and now are about to be abandoned by Skoda.