Day: Mar 10, 2015

Refrain: Citroëns To Be Sold On Style Not Price

So reports the team at Autocar. It is true that only one firm can sell the cheapest product in a given market…

Surplus to requirements. Image: politiken.dk
Surplus to requirements. Image: politiken.dk

Citroën has noticed that being the next cheapest or quite cheap or cheap-ish is not really getting them very far. Time to try something else. But can they move away from the corner they are painted into? Price is nicely measurable. You add up the numbers and you get a figure you can compare easily to every one else’s figures. Style on the other hand is a qualitative thing. Once you decide to Continue reading “Refrain: Citroëns To Be Sold On Style Not Price”

2015 Geneva Motor Show – The Top Six Yellow Cars

At DTW we pride ourselves on our rigorous analysis and our capacity to separate the news from the hype. 

2015 BMW M4 in pale yellow-gold. It´s almost pearlescent and, frankly, a bit aftermarket. If you are going to do yellow, don´t get cold feet at the last moment.
2015 BMW M4 in pale yellow-gold. It’s almost pearlescent and, frankly, a bit aftermarket. If you are going to do yellow, don’t get cold feet at the last moment.

Having looked at literally hundreds of thumbnail-sized photos I have been able to sort out the top six yellowest cars from all the other cars that weren’t yellow. I had to be careful though as one yellow car that came up in the search was from 2014. I didn’t include that. By the way, one of these cars, the Mila Plus, is the work of Magna, the Austrian Tier 1 supplier. Continue reading “2015 Geneva Motor Show – The Top Six Yellow Cars”