Classic car sales is not a line of business known for its propensity to change. Thus I am impressed by the efforts made by RK Motors of Charlotte, North Carolina, to invest in their presentation methods.
I chose this film at random and was very taken with the slick visuals to to display the features and quality of the vehicle. While most of the visual moves are directly from the play-book of television automotive advertising, it is noteworthy to see them applied to a single car. Continue reading “Innovation In Classic Car Sales”
This is not yet another of my pleas for the world to acknowledge the subtle allure of the 2000-2007 Ford Mondeo.
Rather it’s a chance to meditate on the impact of trim on the perception of a car. In this instance we see something quite rare: a Ford Mondeo with all the options thrown at it. The version here is a Ghia in 2.0 diesel guise. It has a body kit which makes it look lower though not excessively so. Chrome accents give the door-handles a boost.