Benchmarks: Audi’s Monospace Capsule

The A2 wasn’t simply the most intelligently wrought Audi ever. It was also their most expensive sales flop. We tell its story.

Audi A2. Image via nordschleifeautoblahg
Image (c) nordschleifeautoblahg

History marks the Audi A2 as a failure, and with vast commercial losses incurred during a six year lifespan, it’s a simple and convenient dismissal. Since its 2005 demise, the party line has been that Audi took a brave, risky and ultimately doomed gamble into the unknown, one which was studiously ignored by the buying public. But is it as simple as that?

It had been an open secret since the late-1980s that Daimler-Benz had a compact hatchback in development. Such an incursion into the VW Group’s orbit was viewed by Chairman, Dr. Ferdinand Piëch as a gross betrayal, precipitating amongst other things, this overt cost-no-object rival. Schemed on the basis of an ultra-economical VW concept, Piëch tasked Audi engineers to Continue reading “Benchmarks: Audi’s Monospace Capsule”