We’ve identified the problem with the XF’s rear styling. Yes, all by ourselves.
Jaguar’s Series-2 XF was revealed this week and the dust has settled to some extent over its appearance; the consensus being it’s extremely cautious. What’s apparent is the bulk of stylistic contention lies aft and in particular, the tail-lamp treatment. While not as grating as those affixed to the junior level XE, they could be so much nicer. In fact, buried within the press pack, Jaguar have provided an image of just how nice they could have been. The difference is rather striking is it not?
Looking at the production solution, the issue as I see it isn’t merely confined to the lamp unit’s physical size. The chromed bridge piece that runs between the tail-lamps creates a visual clutter and interferes with the tail-lamp graphic. Adding more visual fuss is the clumsily applied Jaguar script that sits below the obligatory leaper – there presumably because JLR’s marketing people have decreed that not enough people know it’s a Jaguar. A question chaps – if you’re going to have a bright metal flash running horizontally across the tail-lights, why not use it to incorporate the script? I refer you back to the first series XF, lest you’ve forgotten. Because this appliqué approach suggests you lack sufficient faith in your designers.
Perhaps there is a good reason why this styling execution was rejected, but by including the image in the press pack, Jaguar are merely highlighting the internal argument Ian Callum appears to have lost. Or, as perhaps how the XF’s rear should look when it’s facelifted in about four years time.