Recently DTW was on the hunt for a green car. Kia have kindly offered one in a nice grey-green. But that’s not the only good part. The car is the Novo. DTW presents this design analysis so you can sound knowledgeable when the subject comes up.
Kia chose the Seoul Auto show to present this excellent design. Either they want to upgrade the Seoul show by giving it morsels one might expect to see presented elsewhere. Or, they have underestimated the quality of this design.
Today, we examine rumours in the mainstream car industry that if accurate, could precipitate something quite unusual. Genuine surprise.
In a polarised landscape, the worst place to be is in the centre ground. This is as true of the mainstream motor industry as it is within politics, religion or even retail. Anyone not attempting to create upmarket brand extensions hopes to convince customers to pay more for their existing products. Others see the creation of new brands as the answer. Continue reading “The Resurrection Won’t Be Televised”