Yesterday I took Lincoln to task for their model name system. I argued that since all their models bar one had an MK prefix, that part served no purpose. Lincoln are not alone though.
Automotive News report that Citroen is thinking of revising their own model nomenclature. Currently Citroen use a C prefix and this too is redundant. Unlike Lincoln’s fairly lame scheme, at least the MK might remind one of the glory days of Lincoln’s Mark-series, the Continentals. The C-system doesn’t even do that as it simply
repeats the capital in Citroen. Guilty of the same crime is Audi with their A-prefix. In mitigation they also have a Q series, an R, RS and a TT plus the out-of-series e-Tron (of which I had not heard or at least not remembered). The RS and e-Tron are variants of the A3 so perhaps they might have considered having a suffix for the A3 cars instead of implying they are stand-alone models.
Cadillac also have an alphanumeric system which is as unhelpful as Lincoln’s. For your information they are: the ATS coupe and saloon, the ELR coupe, CTS saloon, XTS saloon, the SRX cross-over and the odd-man-out Escalade ESV. This range offers a more convincing argument for Cadillac than Lincoln’s. GM has Buick to act as a middle-market brand and thus helps Cadillac avoid having cars that stray too far from the brand’s values.
The argument over Cadillac and Lincoln’s systems are on-going, with some saying the old names had too much baggage and that alphanumerics are more modern, in the German style. The companies’ arguments are that people should be directed to the brands’ names and not to the nameplates under those brands.