The chief designer of Qoros, Martin Hildebrand, has revealed a drawing showing the style of the brand’s projected next car, the 2. Shades here of Hillman’s Benny Dohar, I feel.
The 2 will Qoros’ fourth model. The other three are the Qoros 3 hatchback, saloon and City (all essentially the same car tweaked). At present the firm is focusing on sales in China but has a small, experimental dealer network in Slovakia where 40 customers have been lured in.
There is a certain morbid fascination to watching Qoros add models and expend resources like this. I think that for a storied brand it is possible to “tease” journalists and customers with a drawing or a photo of a veiled, shadowed car. Qoros does not enjoy this level of interest. Showing us a 2D, profile drawing with huge wheels and words “Qoros” written down the side is merely sapping interest. The only thing Qoros have is surprise. Teasers kill surprise.
I don’t believe the production car will have such absurdly proportioned wheels. Once you have mentally translated this sketch into something the size of a Ford Kuga there is not much to go on here. In fact, for a concept sketch, this is very tame indeed barring the daft diameter wheels. It might have some rounded elements and a sort-of, kind-of BMW-ish DLO. And a huge name printed on the side.
The reports accompanying news of the 2 refer to claims for “German” inspired design. These are the claims of people who can’t tell the difference between style and design. A serious designer, German or not, will tell you there is no such thing as “German” design, but merely design done by Germans.
Proper industrial design is impersonal and fact-based. What Qoros is telling us is that the appearance is derivative of styling seen on vehicles manufactured by some German firms at some time in the past. The design director of Qoros is German so in some weak sense the design is German inspired. I would rather it was inspired by originality and fitness for purpose, broadly defined, rather than inspired by what someone else at another time and place thought was fit for different purposes.