Qoros Show A Drawing

The chief designer of Qoros, Martin Hildebrand, has revealed a drawing showing the style of the brand’s projected next car, the 2. Shades here of Hillman’s Benny Dohar, I feel.

2015 Qoros 2: big on wheels and short on details, small on themes. Image: Qoros
2015 Qoros 2: big on wheels and short on details, small on themes. Image: Qoros

The 2 will Qoros’ fourth model. The other three are the Qoros 3 hatchback, saloon and City (all essentially the same car tweaked). At present the firm is focusing on sales in China but has a small, experimental dealer network in Slovakia where 40 customers have been lured in.

Shown at the 2015 Geneva motor show, the Qoros 3 estate. Photo: Motorward.com
Shown at the 2015 Geneva motor show, the Qoros 3 estate. Photo: Motorward.com

There is a certain morbid fascination to watching Qoros add models and expend resources like this. I think that for a storied brand it is possible to “tease” journalists and customers with a drawing or a photo of a veiled, shadowed car. Qoros does not enjoy this level of interest. Showing us a 2D, profile drawing with huge wheels and words “Qoros” written down the side is merely sapping interest. The only thing Qoros have is surprise. Teasers kill surprise.

I don’t believe the production car will have such absurdly proportioned wheels. Once you have mentally translated this sketch into something the size of a Ford Kuga there is not much to go on here. In fact, for a concept sketch, this is very tame indeed barring the daft diameter wheels. It might have some rounded elements and a sort-of, kind-of BMW-ish DLO. And a huge name printed on the side.

2015 Qoros 3 hatchback
2015 Qoros 3 hatchback

The reports accompanying news of the 2 refer to claims for “German” inspired design. These are the claims of people who can’t tell the difference between style and design. A serious designer, German or not, will tell you there is no such thing as “German” design, but merely design done by Germans.

Proper industrial design is impersonal and fact-based. What Qoros is telling us is that the appearance is derivative of styling seen on vehicles manufactured by some German firms at some time in the past. The design director of Qoros is German so in some weak sense the design is German inspired. I would rather it was inspired by originality and fitness for purpose, broadly defined, rather than inspired by what someone else at another time and place thought was fit for different purposes.

Author: richard herriott

I like anchovies. I dislike post-war town planning.

7 thoughts on “Qoros Show A Drawing”

  1. On the contrary Richard. You just don’t seem to be applying your usual vigilance here. I am particularly struck by the offset wheel ‘centres’ clearly shown in the sketch. It’s clear that, mindful of the stinging accusations that so few of today’s ‘chunky’ designs actually can, or do, venture off-road, Qoros intend bringing the off-road experience to its customers by securing a realistic lolloping and bumpy ride on even the smoothest surface. Doubtless this will be given a suitable acronym, like ‘Quasi Off-Road Operating System’ or … QOROS.

  2. I hadn´t registered the deep-dish wheels.They are so deep that the end of the axle is about 40 cm in-board. This is as silly as drawing a fashion model figure who would be 2.2 metres in height with a double G-cup bust.

  3. I thought it was perspective – but perhaps you are right the wheels´axles are off-centre with regard to the wheels. I hadn´t considered that option. Until there is a lot more wheel clearance the wheels won´t turn much. Do you think there are castors hidden under the car? Maybe those “wheels” are decorative and the car runs on smaller rolling devices hidden somewhere?

  4. Of course you’re right, I’m sure it is supposed to be perspective. And I’m 90% sure (though not 100%) that Mr Hildebrand’s grasp of the laws of perspective is such that he could do better if he wished. Which means that this is some sort of cartoon. I really find it odd for a designer to present their work in this way.

  5. I actually saw my first Qoros on German roads this Saturday. It was the hatchback one. Ugly it isn’t, but “competent”, for lack of a better word. Yet I still fail to see how this car is supposed to get anyone excited.

    Hiring Gert Hildebrand – who hasn’t exactly covered himself with glory during his tenure as Mini design boss – may have seemed like “doing a Kia” to the executives in charge, but it’s obvious that Kia’s path towards competitiveness has taught the company a few lessons an upstart has yet to learn. And it’s also apparent that Gert Hildebrand is no Peter Schreyer. With all due respect, of course.

  6. I remember that time a few years back at TWBCM when Peter Schreyer was voted ‘Most Influential And Wonderful Designer Ever In The Whole Infinite Cosmos’ and we (or at least me and a bunch of other people) all cried ‘Why The Feck Him?’. But, although that particular vote was obviously spun by the Kia Fan Club, I have to admit that the intervening years have given me a grudging respect for what Schreyer and his team do. Obviously Mr Hildebrand keeps an eye on them too – which proves quite how difficult it is to do what Mr Schreyer does.

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