It’s a slow day in the news department when the unveiling of a new name counts as reportable material. But the name in question is “Dawn”.
That’s not a new staff member at Rolls Royce but the name of their forthcoming drophead. This is what Rolls-Royce had to say: ‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.
Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible. The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life.”
Well, indeed. The second paragraph is most amusingly overdone, no? So much for British understatement.
Rolls Royce say the car is due for sale in 2016 and will promise a world of social motoring thanks to the ability of the car to lower its roof. I can well imagine owners of these cars engaging in lots of spontaneous conversations at the traffic lights thanks to the convertible characteristic of the vehicle.
A while back I was much amused by Renault’s promise that their Kadjar would restore the lust for life of its potential owners. The claims made for Dawn are at a whole new level, specifically the erotic tingles of the chill of dawn and anything that relates to the ethereal dark of night.
Mechanical details, naturally, are unforthcoming but are believed to be “adequate”.