This month’s theme explores change over time.
Car design is driven by the combination of the needs of society, the imperatives of marketing and the possibilities of engineering. All of these factors are in constant flux and interact with other in complex ways. “Longer, lower, wider, that’s how you sell a car.” A quote something like this has been attributed to the godfather of designers, Harley Earl. For a long time this was true and since 1940s cars were usually incredibly tall there was a long way to go before it became impossible to wear a hat in a car and “lower” didn’t work. Evolution reaches dead ends.