Why Did They Bother?

The Hyundai Genesis is coming to the UK market and Car magazine has phoned in a review in the June edition.

2015 Hyundai Genesis: Hyundaigenesis.com
2015 Hyundai Genesis: Hyundaigenesis.com

“It has the handling properties of a marshmallow,” they write. I ask why Car troubled itself with taking up half of page 49 with the test-drive. I can’t fault Car for having its own agenda which these days is focused on performance cars. The Genesis, a 3.8 litre V6 rear-wheel drive saloon is miles away from Car’s core area of interest which is high-revving sports cars so it will fall at every hurdle. On the other hand, the Genesis is a welcome alternative and the question is does it provide a comfortable ride with adequate performance?

The answer is a likely yes. Zero to sixty-two is achieved in 6.5 seconds and what Car writes off as marshmallowy handling is rated quite highly by Car and Driver here: the “balanced composure of a Mercedes Benz E-class,” they write. AutoExpress says the air-suspension does a fair job of soaking up bumps, better than a Lexus GS. Perhaps Hyundai made a mistake in choosing the air suspension rather than the US-market adaptive damping system. For another view, the Car Connection writes “The 2015 Hyundai Genesis is no longer just a great luxury-car value; it’s a legitimate alternative to the heavyweights”. Car.com considered the car good value in its class, especially if you are prepared to look past the badge.

I would argue that while the Genesis may have short-comings in its relative capabilities, and even some clear mis-steps in the interior trim (buttons mainly) I would welcome more considered reviews rather than ones which regurgitate broadly painted prejudices.

Author: richard herriott

I like anchovies. I dislike post-war town planning.

10 thoughts on “Why Did They Bother?”

  1. It’s now a few years since I read Car Magazine, and I haven’t looked at the website for a while, but I am increasingly thinking of it as a rather reactionary and old-fashioned publication. Which reminds me that I still haven’t sorted out my subscription to Car & Driver.

  2. I looked at Genesis on US Ebay Motors several years ago, one of the dealers selling them new had really gone to town on pictures, probably about 50 taken at all angles, including many of the underside whilst the car was on a 4 poster lift…if only UK importers/dealers had the nous to market like that.

    Very impressively put together from what i could see, and i’ve been under literally thousands of cars in my previous work, and was impressed with how well smaller fleet fodder Korean cars like Hyundai i30 and Kia Ceed were put together.

    Got to the stage now that i don’t read any car magazines apart from the odd Car Mechanics, the prejudice against some makers whilst fawning over the usual German marques grates too much, i think it was some particularly crass comment in Top Gear mag that put the icing on the magazine cake for me.

    I hope Hyundai do well with this venture here.

  3. When the notorious ‘scrappage’ scheme was introduced in 2009, Kia and Hyundai did very well from it in the UK with some offers you couldn’t refuse. The general opinion at the time was that was the only reason why anyone would buy these lowest-common-denominator cars. Although I’d rented a couple of their cars by that time, and realised that such an opinion was already outdated, I’m ashamed to say that, in part, I joined in with the sneering. No-one’s sneering now and it’s impressive how quickly Kia/Hyundai have turned opinion round. So much so that when I read of Car talking about ‘Marshmallow’ handling, I assume that they are either exaggerating or they are wrong.

  4. One man’s fish is another’s fowl, and certain cars can be rendered irrelevant in various markets due to any number of factors. By and large people understand that a big V8 is a tough sell in the UK, whilst a Kei car will be a niche vehicle in rural Russia. That does not preclude those other cars from straying into their spheres of interest. The notable exceptions to this are UK motoring journalists. Their general air of disdain for anything other than the latest Italian hypercar or German car park stuffer leads me to believe that they aren’t actually interested in cars at all, merely going on jollies with their pals.

    1. Well said. Pretty much nails it. We’re here because we’re interested in cars in general, even ones we might not want. Some magazines have forgotten that.

  5. Car and Driver called it exactly right when they said the Genesis is for people who can no longer buy a Lincoln Town Car. A soft suspension is a distinct USP these days. Have you been on a road in Manhattan?

  6. Hyundai might be making sales to that market group- Lincoln aren’t. They listened to the motoring press who aren’t demogrphically representative of anyone but motoring writers.

  7. This is the kind of underdog that always has a certain interest, or appeal, to me. I bet it’s actually a very nice, quiet, relaxing and comfortable drive. As expressed elsewhere, this just does not float the boat of most motoring journalists. It will be a depreciation disaster in the UK, so a nice and intriguing second hand buy for someone. Pity it does not hold more visual appeal/ interest. The next iteration may fix that.

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