Among the many publications to which Archie Vicar contributed was the Woman’s Monthly Report (WMR), published in Tewkesbury.
This text appears to be a transcript of his views on the updated Fiat 127, an item notable for its distinct refusal to patronise the audience, published in the WMR in October 1977. Owing to the original film being accidentally exposed in transit, stock images have been used.
The Fiat 127 has come to define the category of car it created, the “supermini” . Six years on from its launch a quarter of all “superminis” are 127s. The appeal of the car is in its handy size and competitive price if not its boxy appearance and careless assembly. Since 1971, Renault, Volkswagen and Peugeot have fielded entrants in the class. It’s time for Fiat to respond.
To stay competitive, Fiat have updated and improved various aspects of the 127 which, while being small and cheap, is also noisy, cramped and slow. Fiat showcased their new car in a lavish event set in the north of Italy and I noted how much the car has been improved. Continue reading “1977 Fiat 127 review”