Day: Jun 18, 2015

Maserati’s natural history came to an abrupt halt in 1975. Survival meant change – not just a new model, but an entirely fresh approach.

It’s tempting to view evolution as a continuous series of gradual mutations, but events throughout history have illustrated it only takes a single catastrophic event to propel it in an entirely different direction – or stop it entirely. The 1973 oil embargo for instance was the motor industry’s very own fiery catastrophe and 1975 the year when the conflagration really took hold, consuming a swathe of specialist carmakers.  Continue reading “Theme: Evolution – Adaptation, Diversification, Survival”