The French like Citroen above all other French brands, reports the Posternak-Ifop brand image survey. Appropriately, only Michelin scored equally well.
How Citroen style this result so as to mean they are first among equals was not made clear in their report. Add to this the fact that the Citroen Cactus is so popular that production is being increased then to some extent I have to eat a small amount of humble pie.
“Citroen initially aimed for annual sales of 70,000 but has sold 74,000 since the car’s staggered launch in Europe starting in France last June,” says Automotive News. I still think their cars are not what they should be and I wish they were more interesting and advanced. Citroen is in a position to build on this popularity by using some of this to lead their customers rather than merely giving them what they want.
All that said, the result is that French consumers like the brand and consumers generally are taking to one of the most Citroen-y of Citroen’s current cars. It’s not the C5, alas, which is the most Citroen-y of their cars though some of that must be down to the fact it’s in a declining sector and has been on sale for quite a long time.
Imagine if they didn’t scrap the HP suspension and instead made the next C5 with bolder engineering, just a shade bolder, as an antidote the rather homogenous competence on offer elsewhere in the C-D class.