According to ANE, the Giulia’s launch date is next year at the earliest.
Some allege the car is derived from the Fiat Viaggio and not the Maserati Ghibli. The anticipated annnual sales are under 50,000 units say some analysts. Over 6 years that’s 300,000 which is not enough for a car in this sector. It seems to me that projections seem to be based on the idea that sales will be gained left right and centre from other brands in the market. Has this ever happened?
This really hasn’t happened in years. What usually happens is that a market sector fades away with sales going in various directions. Has anyone in recent times launched a category killier that wasn’t a new niche? I mean, a new vehicle of an existing type that ruined the previous champ in that class? A hypothetical example would be if somoene was to launch a new 5-door family hatchback that reduced the sales of the Golf by 50% and took a quarter or Astra, Megane and Focus sales each.
Whoever “owns” a category now seems to stay the boss of that category until the category declines due to outside factors. By this analysis, the Giulia has no chance of being a top dog and Alfa Romeo ought to have found another category in which to compete.