9 Jul 2015 – Driven To Write

Madness into Method

As Porsche’s 2016 Panamera gets beach body ready, will edition 2.0 secure Michael Mauer’s legacy?

Oink! The 2015 Porsche Panamera. Image via Zombdrive. — Oink! The 2015 Porsche Panamera. Image: Zombdrive.

Auto Industry Management 101 states all car bosses must speak only in soundbites, remain resolutely on-message and above all, never badmouth the product. Especially product customers can still purchase new at their local dealer. All of which appears to have escaped Porsche MD, Matthias Muller’s notice at last September’s Paris motor show. With Porsche’s hunchbacked Panamera saloon a good 18 months shy of being taken to a quiet piece of woodland and whacked over the head with a shovel, Continue reading “Madness into Method”

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