Forthcoming Fiats Will Be Like IKEA.

FCA’s Olivier François outlines Fiat’s flat-pack future. 

Fiat brand CEO, Olivier Francois. Image via thedetroitbureau
Fiat brand CEO, Olivier Francois. Image via thedetroitbureau

On the basis of his recent outpourings, I rather doubt whether FCA’s Olivier François has ever been to an IKEA retail outlet. After all, visiting one of their stores is a little like dentistry. Numbingly unpleasant but occasionally necessary. At such times I’m compelled to go, I try to plan my expeditions in military fashion. Go when its quiet, get in, get the target and get the hell out.
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