Various sources today report that Cadillac will continue to seek more autonomy within GM. And of course, will seek to attract younger buyers. I thought Cadillac didn’t care who bought the cars….
All the sources point back to Automotive News which refers to a press conference with Cadillac’s brand chief Johan de Nysschen. That conferences is not reported at Cadillac’s press page which does however tell us that “Cadillac Enhances Phone Integration for 2016 Models with Apple CarPlay, CUE Upgrades”. What might be interesting about this detachment of Cadillac is that it makes it plain how much of a contribution the brand makes to GM (apparently considerable).
It also might allow the firm to insist on more engineering independence. This matters a lot for giving the brand credibility which, in contrast, Lincoln is sorely lacking. At the same time de Nysschen repeats the time-worn insistence on chasing younger buyers. Isn’t everyone? At some point someone inside Cadillac (the marketing boss) recently said they didn’t care who bought the cars. That was in February. One wonders who is right or how to reconcile the two standpoints.
I wonder when the press conference Automotive News reported will be handled by other news sources.