Into the Magimix Goes National Style

Renault have not one but two design studios in India. What is the result?

2016 Renult Kwid: topspeed.com
2016 Renult Kwid: topspeed.com

One of way of looking at it is that you get a competitive and competent looking vehicle. As a raised-height hatchback it is what Indian customers want: “This is because the project was both Indian as well as French. Most of the data collection, however, was done from here, on the ground. It had to be. Renault was keen on an immersive experience for its design team. It wanted the design staff to be drowning in the local culture and local tastes, and there was a special emphasis on what Indian customers disliked too. This is how they discovered what Indian customers really meant when they said they wanted more car for their money.” Continue reading “Into the Magimix Goes National Style”

Theme: Shutlines – Not Quite There Yet

The 2000-2004 Toyota Yaris Verso’s A-pillar is not quite tidied up, as if they lacked time for one more iteration during the modelling process.

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The mirror sail panel is abutting the door-shut slightly and the A-pillar ends with an irregular looking outline. The doorshutline ought to have enclosed the mirror panel, perhaps. The rest of the car is equally unruly.

Buick Risks Its Credibility

Reuters have reported that in future most Buicks sold in the US may be imported.

1997 Buick Park Avenue Ultra. They don´t make them like this anymore: carponents.com
1997 Buick Park Avenue Ultra. They don´t make them like this anymore: carponents.com

Buick sell nearly a million cars a year in  China but only about 230,000 vehicles in the US. The basis of Buick’s credibility in China is that the car represents upper-middle class quality and American values. In the US, Buick appeals or has appealed for similar reasons. Sources close to GM are quoted as saying that in future only the LaCrosse replacement and the Enclave SUV will Continue reading “Buick Risks Its Credibility”