Why do they do this? Yes, everyone has duly reported the story and shown a photo of the new Sportage. But not us.
That’s the current Sportage you see there, courtesy of Kia’s UK website. And here is the 1994 car:
Those feasting on this story are CarAdvice, Autocar, CarsGuide, Paultan, WhatCar, and even Steve Huntingford of the Telegraph. I will quote Steve here as I just can’t express it any better myself: “The evolutionary approach to the styling is understandable given how popular the current Sportage has been. It has racked up almost 1.7 million sales in the five years it’s been available and is responsible for 15 per cent of Kia’s business. Meanwhile, in the UK the figures are 85,000 and nearly 30 per cent.”
Oh, here’s the new version:
What puzzles me is the reasoning behind sending out this image two weeks before the car is to be shown at the Frankfurt motor show. Sure, there has been a small media storm and indeed the car is popular. Yet one can’t help wondering if a little deferred gratification might be in order. Imagine if we had waited a whole 14 days more before seeing this car. Would that have been an intolerable wait? Would people have died of hypertension? And who among Kia’s network of dealers is relishing trying to sell the current Sportage.
The shutlines are quite neat.