The very informative website GM Authority, reports Cadillac has a new naming scheme. And it’s terrible.
It’s very simple: CT2 through to CT8 designates the cars, coupes and estates. XT2 through to XT8 will be names for CUVs and SUVs. As with Lincoln’s hopeless MK-naming system, a large part of the names are made up of uninformative prefixes. What does CT tell you? The C might mean “Cadillac” in the CT vehicles but what then does the X tell you in the XT vehicles’ names? What purpose does the T serve? Perhaps if they had kept it to C and X that might have worked but then you have the problem of Europe where C1 through C5 are already in use. I suggest GM contacts Lexicon Branding who have had some success with OnStar, BlackBerry, Colgate Wisp and Scion.