Welcome to the Machine

The advertising copy was unequivocal: “10th September 1975: A black day for Modena, Stuttgart and Milan”. It didn’t quite work out like that, but 40 years late, the jury’s finally in on the XJ-S.

Image via Jaguar Heritage
Image: Jaguar Heritage

On this day 40 years ago, the Jaguar XJ-S was launched to the press, and while knives were mostly sheathed, the sense of bewilderment was palpable. Because the one aspect of the XJ-S few critics ever truly got their heads around was its styling. For the entirety of the car’s career, its appearance was derided by the automotive media, certain they were as right as Jaguar were wrong.

Report after report of Jaguar’s flagship told of a brilliantly developed grande routière whose road behaviour, effortless performance and uncanny mechanical refinement was from the very top-drawer but was let down by its polarising appearance. Continue reading “Welcome to the Machine”