2016 Renault Megane Interior Revealed

“The new Megane is an integral part of Renault’s design strategy renewal,” says Renault styling supremo Laurens Van Der Acker.

A bit dark in here, don´t you thingk? 2016 Renault Megane interior: Renault UK
A bit dark in here, don´t you think? 2016 Renault Megane interior: Renault UK

He goes on to say “Its dynamic lines project both sensuality and status, while its assertive proportions provide it with a well-planted stance on the road and its sculpted forms and strong shoulders hint at the brand’s Latin roots. It features a distinctive lighting signature  both front and rear, by day as well as by night, in its elegant interior exudes an unmistakeable cockpit feel.” Thanks, Laurens. It’s just dark. And very 2009.

What does he mean by design strategy renewal? Any guesses?

Author: richard herriott

I like anchovies. I dislike post-war town planning.

10 thoughts on “2016 Renault Megane Interior Revealed”

  1. Who knows?

    As for the dash … It’s a very large, portrait screen, as already seen in other Renaults and the XC90 and Tesla Model S. Otherwise, nothing special. Yes, dark too, but I am going to let discretion be the better part of valour on making further comment on that given my recent-ish purchase….

  2. Somewhere else I think I mentioned that Carlos Goshn’s original brief to Mr Van Der Acker was apparently ‘design beautiful cars’. So you can see that Renault’s design strategy has always been pretty sophisticated. Prior to that M. Le Quement was given the brief ‘design cars that piss off Patrick Pelata’. Now I believe the renewed design strategy is ‘design beautiful cars that sell very well’. With this radical new strategy, Renault really seem to have outflanked the competition who mostly still use the standard industry strategy of ‘design cars with four wheels’.

    1. I see your point, but am not convinced that some of these new cars, attractive though some may be, are selling that well. The Clio seems quite a rare sight compared to previous generations. The Twingo is a bit of a wasted opportunity to my eyes and seems to be being out-sold by the Smart.

  3. It seems that this “new strategy” is what started slowly with the new grille treatment with the large logo in the centre. It was used already on several facelifts, but the current Clio looks like the first complete example of it: expressive decoration, very sculpted, rather roundish shapes and a very broad-shouldered stance. It also includes expressive colours like the Clio’s metallic red or orange on the Captur. I wonder how much of this will make it into bigger cars – and inside the cars, besides shy blue accents.

  4. Renault’s designers seem to be charting the same course as Peugeot, a kind of “expressive conservatism”. Both companies are reverting to very simple Audiesque forms with flourishes confined to the bright work. It seems to be working better for Renault, although some of the details on recent Peugeots have been very interesting.

  5. ‘Design strategy renewal’ is a business-speak term which can be translated as, ‘We really do plan how our cars look in a coordinated, long-term manner. We also recognise the need to refresh the appearance of our vehicles across the range. This is why we invest in those people who work for the chap from The Netherlands who mixes sports shoes with business suits to the extent that we do. We hope that having one of our business school graduates in the PR office use this term in a briefing document to Mr Van Den Acker reassured the English-speaking mainstream media that we are a credible business and not at all eccentric or any other negative French business stereotype. Please reprint this term, and help convey the sense of reassurance we wish to project about how our cars look and why everyone from investors to prospective customers should feel good about this. As an added benefit to motoring writers, this term will make your story sound serious and businesslike, and convey the sense that you know what you’re talking about if you use it in your writing, or when talking to a car stylist and the PR people are watching.’

    I think the interior looks fine. The GT model was inevitably going to have pitch-black trim but that needn’t mean the whole model range will be so.

    1. That was a very good explanation.

      “Turning to the visual expressions, the new GXL has dynamic outlines contrasted with fluid and calm linear elements. This is part of our refreshed corporate stylistic programme that will serve to reposition the GXL within a brand architecture concommitant with the premium style and high quality design ethos the car clearly embodies. Through a rising beltline, an accelerating DLO and a brave, strong and vigorously broad stance the car asserts itself over the road in a way that moves the brand´s image further ahead….” I have to stop.

    2. Richard, you are clearly fluent in press release designspeak. Bonus points for avoiding the cliched ‘DNA’ and using ‘ethos’, a term that sounds like something an intelligent person who buys expensive things would say. If you had also incorporated the term ‘fascination’ into your copy then you would be able to join a German manufacturer’s communications team immediately.

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